Now in the outdoor advertising boom under the trend of the outdoor advertising screen to get people shining effect is no longer easy. Therefore, more and more media companies began to favor a large area of the display carrier, forced to let the surrounding pedestrians had to pay attention to its line ceremony. The most successful example is the Shanghai Aurora building giant LED light bar screen, this piece to play "I? SH" slogan successfully hit the Bund as one of the signs, is one of the world's most expensive advertising screen.
But such a huge advertising area is almost impossible, so the media companies and advertising is another way, instead of the pursuit of cool display, and thus three-dimensional, 3D, creative trend began to rise. Such as the recent concern of the New York Times Square Coca-Cola advertising screen, its absolute ability to faintly imply that the future direction of the development of outdoor advertising screen. It is reported that this 68-foot-high, 42-foot-wide building exterior surface dynamic device, composed of 1760 motion LED screen column, showing a very smooth flow effect.