Zhongguancun online news, according to the data show that in recent years, China's LED display market size has continued to grow. In 2013, China's LED display application industry total market share of 27 billion yuan. In 2014, benefiting from the development of small dot pitch products and advertising media market, the national LED display application industry market sales scale than 2013 new growth, the annual total market reached 30 billion yuan, the growth rate of 10-15% The In this LED display application industry in the development process, China's LED display application industry has shown the following characteristics:
1, the overall development of the industry reached a large-scale level, the development of key technology products more mature, product quality and reliability in general has been significantly improved, the industry's specialized division of labor and collaboration initially formed, product market demand and application areas continue to expand.
2, the industry influential brand enterprises grow faster, formed a number of key enterprises, with a strong overall strength. In the international market competition, large-scale display system engineering to undertake the implementation of the ability to significantly improve the domestic LED display applications in major projects and key projects in the construction of outstanding performance.
3, LED upstream industry development to show the application of the development of the industry to promote the role of obvious. Industry, technological innovation and active, LED industry chain between the positive interaction, new products, new technologies to promote the rapid application of the industry's overall product technology development capabilities continue to strengthen, to meet the needs of special application technology development, technical support and technical assurance capabilities The
4, in the traditional LED large screen display technology and products based on the LED display application technology continues to expand, based on LED chip materials, driver IC, control and other technology development, many enterprises in the industry LED integrated applications, semiconductor lighting, lighting Lighting engineering and other aspects of the formation of a certain technical basis and production engineering foundation.
5, the standardization of industrial development, intensive trend highlights. LED display application industry associations for many years to actively promote the product technology exchange and standardization work, through the implementation of product technical standards, product technology testing and other means to promote the standardization of industrial technology products development. Standardization, standardization led to the upgrading of the level of industrialization, industrial layout of the accumulation effect has been reflected, such as the Shenzhen area focused on the size of the enterprise.
6, although the 2008 Beijing Olympic Games to promote the development of the industry to promote the effect is obvious, but we want to 2008 annual growth in the Olympic Games, the driving force of the objective and rational understanding. On the one hand, large-scale activities on the industry directly driven by a strong timeliness, but the persistence is not strong, the development of the Olympic Games industry to seek new growth points; the other hand, the Olympic Games for the industry to create a rare opportunity for development, How to make LED display applications continue to flourish, and promote industrial upgrading and sustainable development, the industry should be more attention and attention.
7, 2008 industry enterprises encounter the United States "337 investigation" of the event, we should pay attention to the protection of intellectual property rights, we in the international market, the development of domestic emerging LED market in the process, should strengthen the non-tariff trade barriers measures The understanding of the industrial development to prevent and protect the necessary means.
8, to pay attention to the global financial crisis is sweeping the impact of the future development of LED display application industry, the financial crisis on the banking, advertising media and other areas of the market demand has a direct negative impact on the international market demand will decline, and the crisis It is difficult to see when the winter is over. In the face of the international financial crisis, the Chinese government has actively introduced a policy of stimulating domestic demand and increasing investment in infrastructure, which will bring many new opportunities. Enterprises within the industry should actively pay attention to market changes, timely adjustment of product and market strategy, to deal with the crisis, to maintain the stable development of enterprises.
9, LED display application industry future development potential is huge, national and local governments on the LED display application industry development from a strategic height to give positive policy support, to encourage technological innovation, support the development of small and medium enterprises, enterprise project financing, construction project management practices , Technical supervision and other aspects, the development of scientific, objective and conducive to the development of specific policies.
10, LED display application enterprises to strengthen the comprehensive quality of enterprises to enhance, based on existing technology and product foundation, strengthen the core competitiveness, innovation and development of rich industry content, and actively explore the enterprise restructuring and the effective use of capital markets, Long-term development capacity.