Small pitch products to high-definition for its significant features, breaking the previous people on the LED display clarity is not high awareness, so that LED display to further develop the indoor market opportunities. In addition, under the guidance of intelligent city construction, information and intelligent office became the needs of many government departments such as public security, fire, meteorology and energy. Small-distance LED display was able to force DLP splicing products with its own excellent display effect and become security The field of "new favorite", the market growth momentum unstoppable
However, in addition to the above-mentioned security and other applications, the clarity of the substantive needs, the clarity is not demanding applications, small spacing is still a luxury use, so the market is relatively narrow. Although the small pitch products have also experienced the process of price cuts, but its price compared to the general LED display, no doubt belong to high-end products, in today's conventional screen market prices are too low, the market acceptance is not high, so its User groups are not large.
It is because the market is narrow, for the main low-end market in the LED screen enterprises, even if the small distance to achieve the R & D, production, its customer groups are also difficult to accept high-priced small pitch products. In this regard, the ordinary LED screen enterprises occupy the market, with a small gap between the market for a lower degree of overlap, and therefore want to enter this market, you have to spend great efforts to develop new markets.
But even more bad is that compared to low-end market focus on price, high-end market is more concerned about the production of products brand and strength. Big business brand influence and penetration of non-ordinary enterprises can be compared, put aside the price factor, more people are willing to choose a big brand, even if the quality of their products and services is almost the same. Therefore, in the small gap facing the high-end market, small and medium enterprises and large enterprises difficult to compete.