(Augmented Reality) and VR (Virtual Reality) technology, all walks of life
are expected to combine with the development of industry depth, then for
small pitch and AR, VR, somatosensory interaction and other emerging technologies,
LED screen business industry is how to look at the big coffee?
Haikang cube show the cause of the Deputy General Manager Han Shu said: "small
spacing of their own market size is limited, combined with the virtual reality
and other added value may avoid the price war.If you can not avoid the price
war, product quality is difficult Guarantee that the market will be chaotic. "
Abe Bisson China business district general manager Zhang Huabin said: "small
pitch and VR / AR technology combination This is the future trend, any company
should pay attention to this one, its roots in the visual needs, certainly dynamic
three-dimensional than Static plane is good, and virtual reality technology does
allow users to see the three-dimensional display on the plane, then a small distance
and virtual reality can do a lot of things together, which can greatly enhance the
value of the product, or even the future of the two The solution is more expensive
than the product. "
"AR / VR technology from the experience of interaction, advertising, media and
other points of view, it can be combined with a small distance.However, more is
the outdoor small pitch, the outdoor space, "There will be some small space in the room."
Qi Pu photoelectric and AR technology combined with the advertising machine
"We are very interested in AR, VR, we are doing some of these technical reserves, but
not yet anxious to sell to customers, mainly a practical problem.When our technical reserves
to a certain Level, more practical, and indeed able to solve some practical problems when
users, we will sell to the market up.
Rui extension photoelectric marketing manager Ni Zhen: "Rui extension in the somatosensory
interactive application market has a very mature solution, and the game interactive companies
have deep-level cooperation, virtual reality technology At present we also have some based on
gesture control and facial recognition The application of the principle of technology, the cross -
border integration of these two new technologies will bring some opportunities for the development
of small - pitch market, we are also on the cross - border integration of such new technology to keep
up with the trend.
LED screen business to deal with the virtual reality of this new technology or a positive attitude,
many companies are beginning to eager, but in fact the market in addition to Leah has action,
the current also did not see other LED screen business, this "Now VR, AR can only be used as a pilot, demonstration, case, quality, etc. However, the application of the scene has been applied in sports
events, in simple terms, that is now," said Wu Xiaogang, chairman of Qi Pu Optoelectronics, The
actual reality technology has reached a certain height, but in the market has not yet achieved
market - and virtual reality and other technologies and the integration of small - distance development
is difficult to create a profit model.
It is easy to see AR / VR technology will become the next outlet, for small pitch LED screen is
both an opportunity and a challenge. Opportunity lies in its broad application market, the challenge
lies in how to establish a profit model between the two.