Car LED display used in the advertising market has the following characteristics:
1. New media can effectively attract the attention of consumers. People have innate curiosity for new things, high quality advertising in new media, to establish a good first impression in the minds of consumers, grasp the consumer psychology and achieve better advertising effectiveness.
2. Flexible liquidity allows the number of viewers and viewing probability to be balanced. Bus has a fixed driving route, passengers on each route in a relatively balanced period of time, while the taxi tends to the most crowded place, making the car advertising audience to maximize the area.
3. Strong visual impact. The mounting height of the car display is within the effective range of the waiting person's perspective, enabling a strong visual impact.
4 thousand low cost. According to quark market research firm statistics show that: in the mainstream media, the average cost of thousands of magazines the highest, at 20.8 yuan, followed by 20.64 yuan TV ads, newspaper ads 10.28 yuan, radio ads 4.43 yuan, 1.19 yuan advertising body, Taxi LED advertising is just a few cents.
5. High contact probability and stable contact frequency. Bus, taxi Car display advertising is the highest exposure of all consumers and contact frequency of the most stable media.
