As we all know, China's LED development history has been for decades, the market has been more mature, but because the market threshold is relatively low, into the industry more and more small and medium-sized enterprises, the market increasingly fierce competition. led display between the existence of price war, product plagiarism and many other issues, which to some extent inhibited the healthy development of the industry. So, in this case, transparent led display manufacturers where to go from it?
In the era of "customer-oriented" market economy competition, more and more screen enterprises began to maintain such a "tacit understanding" - want to achieve long-term development, the first is to form economies of scale, because the current industry situation only has a perfect Industrial production chain, in order to scale the product to reduce production costs, improve product cost, in order to better protect the interests of customers to maximize. Followed by the accumulation of production and construction experience. Screen enterprises need to be based on different customer needs, standing on the height of the industry, their own product development, production equipment to do some application integration, while adhering to customer demand-oriented, and constantly improve the production process, and thus better meet the different customers Diversified needs. In particular, the industry is not the size of many small and medium-sized enterprises, to understand and analyze their target customers, and its precise market positioning, in the future development is essential. Xiaobian and everyone here to discuss how to do business market positioning.
First, determine their own customer type
This is not to elaborate, understand your customers are civil or commercial? Is the dealer or wholesaler or agent, engineering business? Is it export or domestic? And so the basic situation is the first step in market work, but also a necessary prerequisite.
Second, customer service market differentiation
Market differentiation refers to the difference between the sales conditions, the sales conditions, the sales environment and other specific market factors, including sales price differences, channel differences, service differentiation. Price differences: In general, for the international market, European and American customers can accept the high price, the Middle East customers can accept the low price. Enterprises according to the characteristics of the target market, their own conditions are high prices, or low-cost routes; channel differences: the specific channel construction, the current led display manufacturers channel development is different, channel channels are different , Direct sales, distribution is not the same, the screen enterprises need to be based on their own characteristics and advantages, to take the appropriate sales channels, you can get a multiplier effect; service differentiation: transparent led display industry services in the product after-sales service, The quality of the pros and cons directly affect the follow-up cooperation and even the screen brand image and so on. In the same product competition, the unique service will win the trust of customers, and finally according to their own company's type, characteristics to determine what type of customer to do.
Third, product positioning
The most simple and rugged product positioning: is a high-end? Middle? Low end Usually according to the corresponding price, to sell to the corresponding economic strength of the customer; slightly fine product positioning: first confirm the product suitable for use in which areas, which the market, in the corresponding marketing, this product positioning also meet the industry industry Market differentiation strategy; guide product positioning: What are the advantages of the product? Including price competitiveness, quality is stable, new product research and development capabilities, whether there is a relevant certification or certificate, whether the local agents for after-sales maintenance and so on. From the overall advantages of the product analysis, this approach is conducive to the screen in the market to grasp the initiative in the market, and use their own professional advantage to the customer to make the most correct guidance.
In the highly competitive LED display market, transparent led display manufacturers to always strictly implement the "customer demand-oriented" market criteria do not waver, accurate market positioning, product positioning, what products the market needs, what products customers need, We R & D, production, intellectual products. Adhere to customer demand-oriented, we can in the market invincible!