1.Uniqueness.
Outdoor advertising is the object of the dynamic pedestrian, pedestrians through the visual image of the advertising to receive merchandise information, so outdoor advertising design to holistic consider the distance, perspective, environment three factors.
Therefore, the first step of the design should be based on distance, perspective, environment three factors to determine the location and size of ads. Common outdoor advertising is generally rectangular, square, we design in accordance with the specific circumstances, so that the appearance of outdoor advertising and background coordination, creating visual beauty.
2.Suggestive.
Since the audience is a mobile pedestrian, then in the design should take into account the audience through the location of advertising time.
Cumbersome images, pedestrians are unwilling to accept, International Time magazine, only the surprise to the simple screen and revealing the form of the pedestrian attention to attract audiences to watch ads. Therefore, outdoor advertising design to pay attention to the suggestive, illustrated, image-oriented, text-assisted, the use of text to be simple and lively to avoid lengthy.
3.Simplicity is an important principle in outdoor advertising design
The entire screen and even the entire facility should be as concise as possible, the design should be original, always adhere to the principle of a few to contemplate, outdoor billboards designed to give the audience a full imagination.
4.Planned
Successful outdoor advertising has to be as tightly planned as any other advertisement.
Advertising designers do not have a certain goal and advertising strategy, advertising design has lost direction. So designers in the advertising creative, first of all to conduct a market research, analysis, forecasting activities, on this basis to develop the advertising graphics, language, color, object, publicity and marketing strategy.
5.Reasonable graphics and copywriting design the aesthetic principles of graphic design should be followed in outdoor advertising design.In outdoor advertising, graphics can attract people's attention, so graphic design is especially important in outdoor advertising design.
6.On-Site interactive advertising mode will become mainstream, outdoor advertising motivational features will be stimulated.