The next battlefield of LED display
The current led display industry development, experienced a few years many times shuffle, fell a lot of business, but there are many companies emerged, the battlefield fell a group of soldiers and a number of top, showing geometric Grow up and pack up. And the quality of the industry is good and bad, mixed with the snake, a variety of non-general competition this one after another. In particular, the price war has been heavy weight of the rules of the enterprise headache, even because of persisting and struggling. Today, a new round of quality to speak of high-level quality war has been started, so many companies in these two rounds of war a bit overwhelmed, how to choose the right?
Whether it is price war or quality war, I think that is driven by the consumer market. From the price war, the inexpensive has always been China's consumption concept since ancient times, the price in which the location of the obvious. To seize this mentality, some small companies to double down (price, lower quality) means to sell products in the market, however, Wumart in the cheap to give way. Consumers can be said to be a layman, when the selection of products is not very clear led display of the specific circumstances, so see two similar product prices are very different, will buy cheap. But do not think why the price will be so much difference. Only to see the immediate benefits and vested interests, but do not want a cheap display can be used for how long, what will be the effect of the final domino effect, because the cheap and not the purchase experience and that the entire industry products are not, affecting the market Better development.
From the quality of war, the durability is also the Chinese consumer market has been pursued, which is led by the quality. As parents age, an electrical appliances can be used for decades, more than their age is still a long time. Just do not know why, more and more social development, technology more and more development, but the quality of the product can not have the original durable. However, with the improvement of living standards, consumers can dominate the ability of more and more products for more emphasis on the use of comfort and quality. Which led to the enterprise in the production process quality first, to inferior and excellent, rather than simply compression costs, shoddy and the formation of price advantage.
The quality of the product is the brand's life, the soul of the brand, the quality of the product is destined to be eliminated by the market, despite the low price and get a brief victory, but in the industry, the development is not short-lived, And ultimately can stand firm is based on the quality of the brand on the market.
In fact, can not unilaterally judge the price war or the quality of war is good or bad. Price war as a market economy in a very effective means of competition, my hand is no good or bad, in the course of development of the industry in some specific period of price war and even played an important role, but also eliminated some of the production capacity, Brand and other strength behind the screen enterprises, purification market competition environment. Quality war is also the same in the quality of competition, can form a good environment for the corporate brand, national brand has a fundamental role in boosting, and perhaps even in the world of the forest in the crowd. If the two together, may be able to produce more than two of the development effect. In the premise of quality and price decline, so that more LED display can blossom everywhere, to create a more exciting, cool "as" sector. LED display industry in this area is not a new industry, but to make this line bigger and stronger we have a long way to go.