According to China LCD reported, LED now we can see everywhere, walking on the street with a large display on the screen playing a wide variety of information, LED lighting is back home everywhere, I believe everyone is no stranger to the LED, in particular For the display is not new, after more than 10 years of development, the LED market has gradually entered a stable development period, the growth rate slowed down obviously, but this does not mean that the development of the LED industry has encountered bottlenecks in the past two years the rise of the small pitch LED display The screen is flourishing, the momentum of development can not be stopped.
Compared with the traditional LED display, small pitch display higher threshold, because of its technical, financial, research and development capabilities have higher requirements, the company's investment will inevitably increase, which is why the current business involving small pitch business, Mostly a number of large enterprises with strong comprehensive strength, especially the most prominent listed companies, such as: Chau Ming Technology, Li Ya De, Abisone, etc., which is also the first in the industry played a small pitch concept of a group of LED companies, also With a small pitch concept stocks in the capital market charge strikes, and thus tasted quite a few sweet. It is understood that Chau Ming and Riad in the 2015 semi-annual performance list are in the lead position, and although not as good as the growth rate of Abisen both, but the past two years by leaps and bounds Dongfeng rapid development is also a fact, The fact that the level, the successful listing and soaring stock prices is sufficient evidence.
However, in the highly competitive display market, the pressure of small spacing LED is not small. In the face of the huge temptation of high-end display market, the small spacing LED wants to break through. The front of the DLP splicing screen is hindered, and then the 1.8mm LCD splicing screen Attack, can be described as strong enemy did not go, add rivalries, small spacing LED display companies how to do?
Due to the high cost of application, at the beginning of promotion, the small pitch LED display will regard the high-end display market as an important entry point for the application market expansion. Therefore, small-pitch LED display enterprises of all kinds keep a high degree in this field attention. For a long time, due to large patchwork, LCD splicing screen in the high-end market is very limited, DLP splicing screen naturally became the focus of small-pitch LED PK object. However, with the improvement of patchwork technology, especially the emergence of 1.8mm patchwork products nowadays, the influence of LCD splicing on the high-end display market is rapidly increasing. Can be described as strong enemy did not go, add rivalries, small spacing LED display companies how to do?
The so-called "know ourselves know yourself." LCD splicing and DLP splicing enterprises have all maintained high attention to the high-end display market, however, the two are not exactly the same in attitude. However, with the strong rise of LCD splicing screen, the market share of DLP splicing screen is constantly being compressed, and the high-end display market has become the last one. With the advantages of "zero" patchwork, DLP splicing was the overwhelming majority of large- Barrier, can hold the dominance of the high-end display market has become a key link DLP splicing continues to develop, so DLP splicing companies spare no effort in the high-end display market; in stark contrast, the LCD splicing screen for high-end display market However, as the absolute masters of the low-end display market, the expansion of the high-end market is a strategic demand for the layout, and the upgrading of technology has given it a competitive capital. Therefore, though less certain sense of urgency, It is also crucial.
As for the small pitch LED itself, due to the price can not be significantly reduced in a short period of time, therefore, the price bear strong high-end display market is also inevitable. This also means that in the high-end display market, whether it is LCD splicing or DLP splicing are small spacing LED needs "Knock" object.
From the perspective of technology promotion, LCD splicing, small spacing and DLP splicing is obviously quite different, but in specific market applications, the three applications are not necessarily "over." Compared with the low-end display market, high-end display industry users will pay more attention to quality, "the most suitable" has become the first purchase guidelines, which led to a project, because of different scenarios, LCD splicing screen, DLP splicing screen and small spacing LED display will coexist, and each perform their own duties.
For example, the color technology in the China - Arab countries Expo project also adopted a set of 80 series 5X12 70-inch DLP rear projection display unit and 3X4, 7X5, 2X3 46 sets of 46-inch LCD display device, which arc DLP rear projection display unit is placed in the wisdom of the city fair venue main exhibition center, and LCD splicing screen is the use of three-dimensional splicing form (two sets of large 120-degree angle between the formation of the screen) for more flexible display in the exhibition hall .
For their own sustainable development considerations, DLP splicing companies mostly choose "multi-legged walk," the above mentioned MMS as well as Granville, GQY and other mainstream DLP splicing companies have completed the LCD splicing, DLP splicing and Small spacing LED full layout, and in stark contrast, the traditional LED display companies are "special" at small spacing. Precisely because of this, the pressure of the high-end display market competition intensified, for these professional small pitch LED business will be more violent.
Today's small pitch LEDs have become the mainstay of traditional LED display business performance growth, which can be seen from the third quarter earnings they released, for example, Chau Ming Technology, January-September 2015, its total revenue year on year 39.18%, while the production of small pitch products increased by 102.96% from a year earlier. In the third quarterly report, Abisen also pointed out that the continued growth of small pitch displays has become one of the important reasons for the company's revenue growth. 1 to 9 Month, the company's small-pitch display orders rose 70%, order size has been with 2014 full year. In this case, the traditional LED display of small pitch market expansion even more unforgettable.
Whether it is from the technical level or from the practical application level, LCD splicing, DLP splicing and small spacing of the three advantages and disadvantages of each LED, it is difficult to be all-you-can-eat, therefore, small spacing LED display companies want to gain a firm foothold, it is necessary Identify their own positioning, the application of the market refinement, so as to maximize the competitiveness of their own enterprises to play an integrated role in the existing application market, based on the expansion of emerging markets in order to accumulate more abundant industry resources , To break the industry limitations. Due to intensified competition in the high-end display market and the need to expand the application market, small-pitch LED display applications have been inevitably sunk, while the application needs in the low-end market, balance the application and application costs, or will become the traditional LED display Enterprises urgently need to overcome the difficulties.