Small pitch LED market is expected to move towards a healthy 2.0 era
Since the beginning of last year, a small distance led display of the domestic market recognition increased significantly in 2016 to become the first small domestic LED market outbreak of the first year; this year, small pitch LED market continues to triumph, the first half of the sales volume has reached 1.583 billion yuan, an increase of 73.8 %, Riad, Chau Ming, respectively, 43.1% and 18.6% of the market share of the domestic market.
However, small-distance display as LED product line in the "high-end" products, its high price is still an important factor hinder the healthy development of the market: from Riad's public data can be analyzed, the domestic small-distance LED users are mainly government agencies, Military institutions, radio and television, transportation, sports venues and energy, electricity and other large state-owned enterprises led by industrial and commercial enterprises, as shown in the table below:
Riyadh 2012 - 2015 distribution of small-distance TV users (data unit: billion)
If the above-mentioned users can be divided into two categories: one includes government, military, state-owned enterprises and other taxpayers to spend money on the organization, the other is the real market of the organization, then the domestic small pitch LED real "market" Limited: military institutions + government agencies + transportation + radio and television + cultural venues accounted for 58.5%, which does not include the proportion of state-owned enterprises in industrial and commercial enterprises. why is it like this? The reason behind this question is worth pondering, no longer in this. Therefore, in the domestic small distance LED lead the world among the joy of the domestic market is not healthy enough to be a faint behind the embarrassment.
Fortunately, the international market this year, finally came the good news: small pitch LED growth rate will be high, total revenue is expected to grow 82% over last year to $ 436 million (expected to account for up to 20%)! In this way, 2017 can be said to be a small pitch LED international market outbreak of the first year. The outbreak of the international market for the domestic small-distance products, the leaders have eaten a reassurance - the market is expected to start a healthy development (small spacing LED international market share: Chau Ming 30%, 27% Sen and the joint construction of 11%).
Therefore, the surface of small-pitch LED products in the technology from the initial simple and crude "equal proportion reduction method" into the "low-light high ash and other proportion reduction" 2.0 era, the market is also expected to usher in 2.0 times: from the initial "eat Set the country (institutions + state-owned enterprises, etc.) to gradually, fully embrace the market.