RMB appreciation for a record high this wave of LED screen export business is very hurt
From the first half of the LED display industry, a large number of listed screens in the semi-annual report, we can clearly see the 2017 overseas market growth on the domestic led display industry pull the role in recent years, in the "area along the way" building background, And small spacing LED stimulation, the domestic screen enterprises overseas expansion of the road can be described as more and more broad. However, after all, "away to fight", compared to local enterprises, the domestic screen enterprises in the international market is more susceptible to environmental impact, in addition to the local market, economic and political environment changes, the domestic situation will affect the development of export-oriented enterprises , For example, the big changes in the RMB exchange rate ... ...
Since July 11, the RMB exchange rate on the performance of the dollar can be described as irresistible, break through 6.7,6.6,6.5 three integer mark; both the appreciation rate or duration, are significantly more than the previous round of appreciation of the market this year. August 30, the central parity of the RMB against the US dollar reported 6.6102 yuan, continued since August 18, 2016 a new high since September 11, the new high continued to be refreshed:
Data show that September 11 (Monday) US dollar / RMB central parity quoted at 6.4997, the previous day the price of 6.5032, the first 11 days raised. The highest exchange rate in 2005 to adjust the record.
For enterprises, especially foreign trade enterprises, the RMB exchange rate should maintain a slight two-way volatility is the best, as last year, the sharp depreciation of the renminbi with the sharp appreciation of nearly two months this year, whether it is unilateral or unilateral rise Easy to cause easy impact on the enterprise. This round of RMB appreciation, is undoubtedly a lot of hand-held foreign exchange export business nightmares.
China's General Administration of Customs announced on September 8 China's dollar-denominated August import and export data: exports rose 5.5%, imports grew 13.3%, export growth has been declining for two consecutive months, imports are to maintain double-digit strong increase. Export growth rate decline, although there are higher reasons for China's export base last year, but nearly two months to the RMB exchange rate and even rapid appreciation is one of the important reasons affecting China's exports, especially in the export decline when the performance of import growth, But also explain the exchange rate reasons began to affect our exports. led display industry, of course, will also be affected by the export trade.
To know, the domestic led display industry exports accounted for a large part of the export, led display products accounted for all sales of 15% -20%. At the same time as the mainland China led display industry chain is very perfect, so led display business main raw materials are from the domestic, denominated in RMB, such as chips, lamp beads, boxes, stents, etc., and export earnings are denominated in US dollars The cost of direct damage to the appreciation of the yuan against the US dollar.
From the industry point of view, the first half of the industry's export trade performed well, we all know that the second half of the traditional industry is led display industry season, but the current domestic prices due to raw material prices and other reasons, the domestic market performance in general, and no obvious "Hot season" hot situation, some export enterprises seem to rely on the expansion of exports to make a "turnaround", and this time the yuan continued to rise, for the export trade increased the invisible cost pressure.
RMB appreciation for the export trade-oriented screen enterprises, the blow is great, especially in dollars for the screen enterprises, but it also just test the domestic enterprises to deal with the international market, the ability to trade risks, LED screen enterprises want to The international market to go farther, in addition to strong demand for products, technology and financial support, the enterprise's ability to respond is also very important.
Of course, the domestic government will not laissez-faire, in the past weekend, the central bank recently issued two announcements: since September 11, domestic and foreign financial institutions to carry out long-term foreign exchange sales business to pay foreign exchange risk reserve ratio Since 20% down to zero; the same time, foreign RMB business to participate in the line in the territory of the depositary deposit reserve cancellation. As the expert analysis: the central bank to make adjustments at this time, indicating that the appreciation of the renminbi is not expected to over-expansion, the current stage of the appreciation may be near the end of the effective exchange rate will remain relatively stable ... ....
Therefore, the export trade-oriented enterprises do not have to worry too much, the only temporary, and worry about your control of the exchange rate, it is better to put more energy on the business, improve product quality and innovation, and strive to enhance the brand image, Improve their own strength, in order to master the international market more right to speak.