Wugu veteran power plant Ming Wei, focused on the field of power for more than 30 years, LED from the OEM brand, power from the industrial power to do, innovation, small grab single cake, just like a new generation of invisible champion.
Stands in Nanjing East Road, Taipei, the giant dome of the giant screen, this deep-seated billboards, a few days ago only troubled downtown advertising agencies and downtown trouble, threatened to dismantle the news.
Ming Wei power supply revenue broken two billion NT
Lin Guodong (former) Just attended the annual gathering of dealers in Slovakia, he and his long-time friendly dealers are bringing their families to participate, members approaching 2,000 people. For him, Melaka does not have a superstar, but it is valuable in the long-term cohesion.
However, to master this piece of Asia's largest, the world's third largest outdoor LED screen can operate normally behind the scenes switch, in fact, is a headquarters of five shares, aged 34-year-old company.
Ming Wei enterprises, the power industry rarely heard of the average consumer, last year just hit a record annual revenue of 22.37 billion yuan (NT, the same below).
According to IEK, the global power electronics equipment industry is in a highly stable period with a stable growth of 3% to 6% each year. Taiwan Evergreen Taiwan Delta's revenue growth is 6.72%, is the world leader in power supply. However, there is no listing of Mentor growth rate is even more alarming last year's revenue growth rate of 15%, the rate of 12.3%.
Revenue growth hit Da Delta electricity
"This industry, no other know-how, is to continue to accumulate," Ming Wei, president of Lin Guodong accepted the "world" interview. Sixty-two-year-old Lin Guodong is the son of Itabashi vegetable vendors. He graduated from the Datong Electrical Engineering Department, holding a salary saved in a factory internship. Has been opened electrical line, also sold large game consoles, even the video game tycoon Zhourenlai is also his client.
In the early days of his personal computer, he found that the power supply was a profitable business. In 1982, he won a million NT dollars with several classmates and set up Ming Wei in the five-share rental housing.
Myeong-Wei's first decade, relying on high-profit industrial standard power long adult revenue of about one billion yuan scale. This is not unusual in the era of economic take-off, however, Mentor has always been strong and strong, in the third decade, relying on LED power among the billions of clubs revenue.
The reason is actually an overly optimistic expansion plan.
In 2002, Lin Guodong has always been optimistic about depression. He smashed the cash, in four shares to buy the first five shares of the land expansion plant, but expect customers and suppliers have moved westward.
Lin Guodong frankly, when he stood in front of the headquarters to see the nearby manufacturers linked to eye-catching rental for sale signs, very frustrated, ask yourself "This investment is not wrong?"
Crisis is a turning point. Ming Wei therefore cut into the LED power market.
At that time, LED lighting industry has just started, is located in the United States Las Vegas dealers, we recommend the development of waterproof waterproof outdoor display billboard power supply.
Lin Youli, the manager of Yiu-Yiu, a dealer who has been cooperating with Mezzanine for nearly thirty years, recalls that Lin Guodong always asked him about the market demand: "You still owe me an idea!"
In 2006, the first product was launched and sold for one year. The revenue of Mingwei LED power supply products is only about 80 million yuan. It is not enough to pay for the global safety standard. In 2015, the turnover soared to 5.76 billion yuan.
Each year to increase into a new product
LED market pie so big, Ming Wei how to eat it? It turned out that the market took off quickly, but also product development fast enough to eat cake. Mingwei each year to increase 10% of new products, and view development results quarter by quarter.
"We only spent two years on the introduction of hundreds of products, with industry to spend at least four years to achieve similar standards," Ming Wei, vice president of sales marketing Chen Lijuan said the product covers a wide range of customers to buy anything pick, natural where before Mind Wei.
Ming Wei is now the world's largest shipments of LED standard power supplier, there are two factories in China, Guangzhou factory almost all of the LED power supply for manufacturing. Ming Wei can use the fastest time to attack the lighting market, the past two decades laid the foundation for industrial power contributed.
"Ming Wei is one of the few Taiwanese companies devoted to this field. Due to its high degree of product focus and good price / performance ratio, Mingwei is well-known in the industrial control industry," commented Wang Mingde, editor in chief of Industrial Automation Media.
Positive ram electric car Gogoro, battery exchange station power equipment is also manufactured by Memlung. Rui can purchase the competent science and technology, said Mingwei made a small change from the standard, we can meet its time and cost requirements.
And Lin Guodong start-up power industry over the same period, most of them choose for PC factory foundry, but he is in the rare brand of industrial power supply, can not help but wonder, why we do OEM?
"Meimei! You do not harm me!" Lin Guodong talk soon, it will blurt out a few Taiwanese. As early as thirty years ago, he decided to say no to the foundry. Ming Weigang was founded on the foundry PC power supply, but a few years ago, Lin Guodong years since the turnover of 20 million Ming Wei, fear can not compete with the large-scale foundry industry.
"There is a demand, but the quantity is not big enough to place an order with the foundry. This is my client." In 1986, Maxwell's own brand, Lin Guodong took his own products, and consumable parts suppliers in China Shopping Center consignment .
An industrial listed company's deputy general manager of analysis, Ming Wei's law of success is the "global procurement." Foundry is a customer to buy one hundred, Ming Wei is to find one hundred customers each to buy one, both have the same economic scale, but not subject to a single customer. Ming Wei no one customer transactions accounted for more than 0.5% of its revenue.
In recent years, Delta Power, which is known as a PC power supply, also intends to strengthen the layout of industrial power supplies. It has started to increase the scope of cross-fire with MEI WEI from the telecommunications equipment room. It is said that Delta will mark the list of key observers, which, Delta did not do any response.
At that time, the second-hand parts market, commonly known as "demolition cargoes," boomed in the Chinese shopping malls in Taipei. Although the transaction volumes per transaction were small, the overall market was staggering, allowing Lin Guodong to find a new position.
In the eyes of Lin Guodong, foundry model less secure on the manufacturing plant. Today alone, not a single tomorrow, it is difficult to sustainable development. Many of the big companies that worked with Myvishtu have asked for foundry, but Lin Guodong, who usually looks mild, always refuses.
"He's at the negotiating table with the usual two," said Chen Lijuan. Lin Guodong two most admired entrepreneurs, is Formosa Plastics founder Wang Yongqing, Hon Hai Group Chairman Terry Gou. In the eyes of his staff, he worked closely with Formosa Plastics on his internal planning work, while Hon Hai dominated the foreign negotiations.
Another employee quipped, "There is no next meeting in our boss's dictionary." Lin Guodong, now 62, can work with his staff for eight hours in a row from morning and is still full of gas and has not come to a conclusion without announcing Dismissed, is demanding a very strict boss.
However, he is also very cautious to take care of their own empire created.
Every year, Lin Guodong will sell his 1% stake to employees for subscription. So far, nearly 50 current employees have a total shareholding of about 20%. No one out of stock.
Two years ago, nearly 50 shareholders voted to discuss whether M-Wei should be listed. Only five votes in favor of the proposal. Others all believe that privatization should be maintained without the pressure of market pledges on a quarterly basis.
"Ming Wei no star products, just a very ordinary company," Lin Guodong do not like entertainment, often elected in the company's top floor simple staff banquet restaurant. He likes to stand in front of the lotus pond looking at the atrium staff adoption of happy farm, just as commemorating the sale of cucumber in Banqiao food market to raise his father. Over the past 34 years, he has focused on the same field, earning 20 million to 2 billion yuan a year and then to 20 billion yuan.
Ming Wei seems to be advancing with the times, continue to create a new generation of growth engines hidden champion.
Mingwei power supply revenue break two hundred billion Taiwan dollars
For industrial equipment technicians, the phrase "going to get a Mingwei come" should be familiar. It can be said is the standard reaction when discussing power equipment.
Small file
Chairman: Lin Guodong
Capital: 1.2 billion Taiwan dollars
Annual Revenue: NT $ 22,307 Million (2015)
(45%), Industrial Automation / Industrial Control (25%), Infocomm / 3C / Security (20%), Medical Treatment (5%), Others