Advertising as part of the national cultural industry, its first revitalization is more conducive to the promotion and development of culture, their first revitalization is more conducive to the prosperity of enterprises and the prosperity of the market. The new 10 years of this century has been launched, in the new media environment and technical conditions to re-understand the characteristics of outdoor media, in the construction of a harmonious society publicity outdoor media value, without delay.
1. Exclusivity of space resources
Outdoor media attached to a particular town space, the geographical location of the unique, non-renewable, determines the unique outdoor media every one. Local governments to set up outdoor media to develop a strict plan, and according to the planning to be approved or monitored, which from the regulations to ensure the scarcity of spatial location and outdoor media exclusivity. Therefore, the exclusive lack of urban space resources, outdoor media, has a certain monopoly effect. As long as the operation properly, there is a higher media value.
Communication has entered the era of mixing, hypermedia is about to be born. Traditional radio media, print media, because of its reproducibility, can be replaced by strong, mutual fight, the cost of communication is getting higher and the effect is more and more unsatisfactory. With the large number of new technology applications, the competition between traditional media is further exacerbated, the pace of compatibility is accelerated, the pattern of media is being subverted. Outdoor media is the exclusive of multi-dimensional space, its inclusive, plasticity is the strongest, more and more investors are favored.
2. The stickiness of life trajectory
Outdoor media is mainly based on the public travel and home life track and clever set, with a strong adhesion and concomitant. In the absence of waste of time for the public, do not bear any fees, do not use home appliances equipment, outdoor advertising fun at home experience the time and space, or provide some convenience, add value to the public outside, for the public to solve problems. Outdoor media is the public's facial features and limbs outside the stretch and extension, is a good companion outside the public.
Passive acceptance, rapid switching caused by the growing scarcity of attention, is the traditional media facing serious problems. With the continuous improvement of people's living standards, the public more and more time at home Time and space strong outdoor media, rewrite the work of the public at home, learning, life scenes, to win the public initiative and spontaneous participation, the advertising effect is obvious.
3. The immediacy of information dissemination
People in the attention of the outdoor drift, the modern people are more than one use, if not in a second love at first sight, one is clear, it is difficult to be concerned about. Outdoor media is a simple advertising media, is quickly communicate with the audience emotional media, which is mainly to disseminate content-based television, newspapers, networks and other information media just the opposite.
In the case of big bang of information, time is not enough to use the case, people can only selectively read, selective attention, the spread of the efficiency of the problem has become increasingly prominent. Straightforward outdoor advertising, its transmission efficiency is undoubtedly very high, requires a superb advertising creative to match.
4. Matching of urban functions
Outdoor media mainly to the city as the carrier, outdoor advertising is the city's public expression. Outdoor media before the existence of the city to promote the formation and prosperity of the city, and the image of interpretation, personality contrast to the city's taste, outdoor media and the city is mutual prosperity and mutual promotion of the partnership. In the construction of livable city, outdoor media in the establishment of the city image, boost the market economy, to facilitate the lives of the people should focus on humane public service functions.
Outdoor media is not just a medium, most outdoor media itself is street furniture or landscape sketches. Creative, Smart transformation, colorful outdoor media, embellishment, rich, brightening of the city buildings, roads, squares and other external and internal space, vivid, transparent, information shelters, light boxes, Signs and other street facilities, warm, matching, interesting bus, subway, taxi and other public transport platform to lead the city fashion life pulse.
5. Multi-dimensional compatible platform
Communication technology with each passing day, new media emerging, the media boundary in the ablation, hypermedia in the birth. In the face of anytime, anywhere, the immediate needs of the interaction, the backward, difficult to change the traditional media form will be with the audience of the old and new replacement and exit the stage of history. Outdoor media relying on its exclusive scarce space resources, can be compatible with everything, you can also tear down the reconstruction, its dissemination status is not only irreplaceable, and timeless.
Hypermedia (post-media) era, everything will be the medium. Occupy the space and location advantages of outdoor media, can become a platform for the integration of various media, a specific area to spread the base station, Swordsman, dominate the world.