1 Slow market growth
For a first-tier city, traditional outdoor media companies have occupied a large number of urban business circle location, but in recent years, in addition to the cost of pressure gradually appear, the cost of land, the cost of the screen and the increase in operating costs, the Internet and the rapid development of new media advertising platform to the digital outdoor led media growth rate is slow, profitability
2 outdoor LED advertising creative weakness
Compared with the three major camp ads in the west, our advertising has followed the effectiveness of the United States advertising, but too much attention to form and implementation, blindly pursuit of big scenes, big production, the serious lack of creativity is most prominent. This also causes outdoor LED display has always been the latest to fight large area, spell product upgrades, shackles of LED display technology development progress.
3 LED Display light pollution
As we all know, because of the high brightness, large area and other characteristics of LED display, it brings a certain degree of visual pollution to the city, which is one of the more complaints in the opinion polls. In addition, from the point of view of urban planning, too many improper LED display will damage the city landscape to a certain extent.