Led large screen is an important stage product of the digital transformation of outdoor advertising industry. Street LED screens increasingly become localized from the media (Wemedia), is the Internet era trend, will also form a new feature of the social cohesion of the street visual node. A large number of pedestrians, residents, shops, restaurants, anytime and anywhere improvised or planned to create a Chinese dream as the theme of the multiple advertising content, will be in form and content, diversity, the mainstream lifestyle and business social values for the big brand to inject unquestionable vitality. GIF map, barrage, and even small augmented reality and virtual reality will be in the large-screen interpretation of the street, get further sublimation and find talent. The content release of the real-name system can open up an orderly and promising management mode for commercial freedom of speech.
According to the survey, the 2015 Chinese Traditional advertising market (TV, radio, newspapers, magazines, traditional outdoor) slowed down to a staggering 7.3%. While outdoor advertising is still strong, maintaining a 0.6% growth, but the advertising area has been reduced by 6.5%. But given the acceleration of urbanization in China, this is still an incremental market that has not been fully developed. and LED display as one of the main carriers of outdoor advertising, will benefit the market scale further expansion, and continue to maintain high-speed growth.