Customers dominance is the core
Users not only decide whether the product can become a brand, and even decide how long the brand can survive. Where the user is not an ordinary user, but belongs to the user of the user, that is, those who participate in the new product design, the product influential users, the equivalent of millet phone "Rong group children" (Huawei Honor development team members ) It!
Mobile Internet era brand must be user-centric, allowing users to participate in product innovation and brand communication in all aspects. "Consumers are producers", brand communication is in the user's good experience and share to complete. Especially after 80, 90 after the young consumer groups, they are more hope to participate in product development and design links, hope that the product can reflect their own uniqueness. As a business should focus on the market from the product to the user, from persuading customers to buy into the user to deepen the product experience and perception. 360 head Zhou Hongyi said: traditional enterprises stressed that "customers (customers) is God", which is a two-dimensional economic relations, that is, businesses only pay for people to provide services. In the Internet economy, anyone who uses your product or service is "God". Therefore, the Internet economy advocates the creed is "the user is God".
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