LED Transparent Screen New Advantage Overturns Traditional Display
Outdoor advertising has always been the most important market for LED display. However, in recent years, with the LED outdoor advertising screen light pollution problem is becoming more and more serious, as well as the structural safety of LED display screen has also attracted the attention of users, the relevant agencies on the LED outdoor display screen technical standards and installation approval is more stringent. Conventional LED outdoor advertising screen can brighten the city and release information when working, but because of its steel structure, when the LED display screen is not used, standing in the middle, and the surrounding environment appears incompatible, greatly affecting the beauty of the city. LED transparent screen with its high permeability, invisible installation, highlight and other characteristics, just make up for the shortcomings of conventional LED display in this regard, and to eliminate the city's aesthetic problems to the greatest extent. In the application process, the LED transparent screen is mostly installed behind the glass curtain wall, during the day does not work, there is no impact on the surrounding environment. At the same time, because it adopts a new form of outdoor communication of indoor advertising, it evades the approval of outdoor advertising.
In addition, with the accelerated pace of urban construction, glass curtain wall, such as high-end atmospheric grade building materials have gradually become popular. LED transparent display has a very high perspective, enough to ensure the brightness between the floor and glass facade and other lighting structure requirements and visual angle range, while ensuring the original glass curtain wall lighting perspective function. Moreover, the LED transparent display screen is light weight, does not need to change the building structure, can be directly pasted on the glass curtain wall, does not occupy space. In high-end applications, such as automobile 4S shop glass curtain wall, LED transparent screen can not only achieve the best glass penetration effect, to ensure that the interior decoration design is not affected. And in the case of limited glass area, to maximize the screen resolution, while ensuring the glass curtain wall permeability, whether from the indoor or outdoor view, can have a panoramic view, making the high-end atmosphere of the place has a more advanced technology atmosphere. According to statistics, the total area of China's modern glass curtain wall has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge glass curtain wall is a huge potential market for outdoor media advertising.
Thus, in recent years, more and more businesses prefer to use LED transparent screen to decorate glass curtain wall buildings, especially in large shopping centers, technology-based enterprises and other places. In business, fashion brands, high-end products also like to use LED transparent screen to foil the brand and product style. When broadcasting propaganda content, background transparency can not only increase the sense of technology, but also highlight the product itself, making cars, fashion clothing, jewelry and other high-end brands more favor transparent screens. LED transparent screen used in glass curtain wall is not only no violation and feeling, but also because of its fashion, beautiful, full of modern and technological flavor, to add a special sense of beauty to urban architecture. Therefore, LED transparent screen in the market has won the unanimous recognition of everyone, has been widely concerned and enthusiastic.
