LED display the future direction of the development of advertising industry
Large-scale outdoor full-color LED display has become a force force, full-color LED large screen has been an important part of the development of LED field, is a large-scale entertainment, sports events, square theme display an important part, with the application of new technology, Of the outdoor advertising forms continue to emerge, outdoor advertising full color LED display media should be born. In all advertising media, outdoor advertising is the oldest form of media. It is born with the trade and is rooted in the city, it is the city's people's economic, cultural and social life is closely related to it is the brand and product of the media, it is the city's prosperity and prosperity of the signs. These features form a unique and irreplaceable value for outdoor media.
At present, the world's energy, lightweight, miniaturization, high credibility of the product demand is extremely urgent, and LED display in full compliance with these conditions. LED is all solid cold light source, smaller, lighter, more solid, the working voltage is only two volts, the service life of up to ten years. According to the normal definition of luminous efficiency, LED luminous efficiency is not high, but because the LED spectrum is almost all concentrated in the visible frequency band, the efficiency of up to 80-90%. LED display devices have been available for more than 20 years, due to the adoption of raw materials and process constraints, the first 10 years is difficult to universal. Into the nineties, with the continuous improvement of technology and the development of raw materials, LED display devices in the life and brightness indicators have been rapid development, the cost is greatly reduced.
Full-color LED display is not just an extension of outdoor media and television media, it has a greater creative space and broader media interaction with consumers and space for three-dimensional space, to meet the individual needs, with the digital era of communication concepts, Is a unique form of the screen. LED display is the future of lighting, advertising and other industries must be the direction of development.