Market research company IHS research pointed out that the 2015 direct vision LED video market overall shipments grew 15.6% over the same period last year. However, total revenue in 2015 increased by only 1.2%, mainly due to the impact of falling prices across all pixel spacing categories. 2016 - 2020, direct vision LED video unit shipments is expected to maintain a 16% compound annual growth rate.
"The LED video industry application trends are slightly different from other technologies because there are fewer projects in the field of commercial and educational signage, and users in these areas are more likely to use front-projection projectors and LCDs," said Sanju Khatri, IHS's digital signage and professional monitor director. The popular applications of LEDV video are in retail, outdoor sports and public places, and indoor applications, represented by public places, retail, control rooms and corporate signs, are on the rise.
2015, 1.99mm following small pitch LED achieved 366% year on year growth, 2mm to 4.99mm category achieved 129% growth, the two fastest growing categories, the vast majority of growth are attributed to the small pitch LED latest The technical progress. Despite the slow growth in 2015, the strong growth momentum for these two categories is expected to continue in 2016, with shipments expected to grow by 84.8% for category 1.99mm and 77.1% for the 2mm to 4.99mm category.
IHS is expected to move towards a smaller pitch, the slowdown will be significantly short-term, mainly limited by the current LED package size restrictions. The current narrowest pixel pitch LED video display for Riad in September 2015 launched the 0.7mm product. 1mm the following products and 1.2mm-1.9mm product price difference has reached more than twice, so 1mm the following products in the video wall installation rarely used. Chau Ming, Alto, Riyadh and other major brands are 1mm the following products are targeted at retail stores, control rooms, conference rooms, airports and other indoor applications, large-size display.
In the long run, the industry is replacing the traditional surface mount devices (SMD), especially small pitch LEDs, in a new package - on-board chip (COB). "The COB can achieve higher LED package density and LED compact arrangement for higher thermal efficiency, cost effectiveness and durability," Khatri said, adding that the LED display market will usher in the rapid growth of COBLED.