LED Display is A New Favorite for Outdoor Advertising
At present, outdoor LED display, with its unique creativity, high definition, multi angle vision and large area interaction, is becoming more and more popular with advertisers and audiences. The radiation range is gradually expanding from the first and second tier cities to the three or four line city. There is no doubt that the outdoor LED display advertising media market has become the blue sea market of the present LED display enterprise, especially the changes of new technologies and new ideas, which will bring more possibilities, and when outdoor LED displays the "fantastic idea" of the big screen, it is really amazing!
First, energy conservation starts from this moment, a digital billboard with automatic power cut.
To raise the public's awareness of energy conservation, J. J. Thompson has built a digital billboard in London, which consists of a simple circuit map and a Kit Kat chocolate - style switch. When the clock struck 8:30, the Kit Kat on the circuit was suddenly broken into two segments, and the power of the poster was then closed. Coincide with the closing time of the lights on the tower bridge, this perfect linkage gives people the illusion that it has turned off the power of the bridge.
Two, the menu icon change the weather forecast on the LED big screen.
Recently, McDonald's, an outdoor advertising advocate, has been magnified: using real-time data from the weather bureau on the LED screen brings new vitality to the changeable weather. A hamburger without packing represents the sun and is fine on a sunny day; and a downturned fries show rain and take an umbrella out of the door; the French fries dipped in tomato juice show the temperature condition; the smoky coffee is naturally cloudy. A total of 8 different icons were designed to show the change of weather in April.
Three. Digital support, more flexible mode of communication
With the successful laying of digital outdoor network and the continuous breakthrough of LED display technology, and the addition of new technologies, such as live broadcast, multi screen co broadcasting, package screen and interaction, it flexibly satisfy the multi-directional demand of outdoor large screen, and make up for the shortcomings of the monotonous and simple operation of the conventional outdoor media.
Four. It can touch the small distance LED, and the interactive experience is better.
Moreover, many outdoor display products of screen companies are also beginning to tend to interactive technology. Recently, the industry inside screen has launched a touchable and handwritten small COB LED system, using infrared scanning multi point technology to achieve multi point and smooth touch effect. It can customize the effective touch area according to the actual needs of the user and open the new experience of "human-computer interaction" in the field of big screen.
Outdoor advertising has already crossed an era of one-way communication. How to make the audience a part of the interaction has been the theme of the research on the development of outdoor LED advertising. It is also the direction of the innovation of technology, products and solutions for LED display enterprises. In terms of content dissemination, the future flexible innovation and diversification of innovative ways will become the mainstream development direction of LED.
At present, the outdoor LED screen is in the development of the tuyere, we should grasp this historical opportunity, and hope that the outdoor LED screen can become a beautiful landscape of the city and the symbol of urban culture, and even the key node of the cultural heritage of the city, not a stumbling block.