LED display industry will be customized or standardized development?
Recently, many people in the industry have issued such a sigh: LED display manufacturing industry, large-scale production of "law-abiding" product approach is not popular, and customers prefer and demand "custom" products; and "standardization" to reduce Cost, increase productivity, reduce consumption, bring more benefits ... ... such a voice is endless. Today, in the consumer-led LED display market, in the end who can rule the roost, a time industry circles are the words of the big bars. From the LED display industry development of two different modes of production "mutual", a ripple. Fish and bear palm difficult problem, but also aroused widespread concern in the industry, the war gradually spread to the circle of friends, big coffee who stand, set their flag.
Industry "debate" the final voice is still in the market
It is not difficult to see that the demand and choice are relatively speaking, standardization and customization have their own strengths, each required. The purpose of standardization is to standardize production, reduce costs and reduce consumption, and bring greater benefits to consumers of LED display, which are aimed at target groups; however, customization can meet the individuality and higher level of consumerization Demand, for the target individual ... ... both are LED display consumer demand-oriented. The industry also voice that the customization and standardization of the two complement each other, LED display customization products can be standardized production, standardized products can also be customized production, and even LED display customization to achieve large-scale production and industrial development , The premise and the basis is part of the standardization.
For consumers, this LED display industry between the "mutual" is always a good thing. Through the "mutual", so that the standardization and customization of their respective advantages and disadvantages are more obvious, not only for the two sides need to improve the service alarm, more consumers how to choose LED display products provide a solution, on-demand choice is king The I believe that with the development of technology and market, China's LED display industry will gradually increase in the adjustment and the formation of a relatively reasonable pattern of the industry to large-scale, standardized production-oriented product manufacturing enterprises to market application-based Technical service-oriented enterprises to meet the professional needs of the market-oriented professional application-oriented enterprises and other industrial development direction for the future development of LED display industry is also helpful.
"Standardization" to achieve maximum utilization of resources to help channel development
However, it is said that the core of industrialization is "standardized", then the standardization is not meant that there is no personality? This may be around the LED display manufacturing production of great controversy. All along, the LED display manufacturing chain is relatively scattered and the development of imbalance in the upper and lower and other characteristics, but also hindered the development of industry standardization process. However, what is the standardization of industrialization. It is understood that the industrialization of standardization, is through the standardization of components, the standardization of production, in order to achieve efficiency first. LED display manufacturing industry, if a standardized system, companies will be able to maximize the use of resources, and products can also be based on the standardization of mass production, thereby reducing operating costs and improve the competitiveness of enterprises, but also allows The value of the LED display is better embedded in the user.
Today, LED display industry development nearly 30 years. We review the development process of the industry is not difficult to see, LED display industry may be through the standardization of production in order to truly sense the amount of production to adapt. LED display enterprises can adapt to the standardization needs of various applications in order to promote LED display enterprises to market bigger. As the current channel of vigorous development, when the market demand becomes larger, the only way to broaden the channel is to achieve the same type of product standardization production. And industry veteran said that through the channel to carry out a large number of standardized product wholesale, inventory sales convenience, do not pay the money does not delay, mass production. Not only can reduce costs, improve product cost, but also in a unified standard to avoid complicated production processes, but also for product quality assurance to provide rely on. Therefore, in this mode of production, the channel strategy has become a common choice for many enterprises.
Intelligent era of the arrival of market demand ushered in "customization"
In fact, the concept of LED display customization has a long history, but because of the "custom" on the business requirements higher, until recently, some enterprises have put forward this concept. Customization can meet the individual needs, to achieve the enterprise "to sell production." And even some companies stand on the industry high point, shouting "custom to win the future." With the advent of the era of intelligent manufacturing, the type of world economy from the market-oriented, to consumer-oriented, customized production model has gradually expanded to the market. Many LED display manufacturers realize that the market demand is no longer "behave" immutable, many users are no longer satisfied with the previous monotony of mass production. From all walks of life, different industries choose different needs of customers, customers are no longer as in the past can only "passive" to choose manufacturers directly to provide "pipeline" products, they began to put more demanding products.
LED display to the development of today, homogenization of serious, leading to corporate profits compression, market competition intensified. At the same time, China's consumption structure is constantly being upgraded, consumption habits have undergone enormous changes, the traditional functional products can not meet the needs of local consumers; low-end popular LED display products have been expelled from the market, Consumer demand has changed from functional, branded to experiential and participatory. In other words, it also means that the opportunity for customization is coming. Then capture the customer's psychological demands and personalized solutions, or LED display industry will be the next breakthrough bottleneck.