September 22, 2017, three days of the Shanghai International LED Exhibition (also known as LED China) draw a bead round Yu Run period. As the industry benchmark "LED China" has attracted the eyes of colleagues at home and abroad, exhibitors have also used this platform have shown "town enterprises treasure." In these enterprises uncompromising attention to the products, we clearly see the enterprise sword refers to the rental market.
In this Shanghai exhibition, there are four listed in the A-share led display business exhibitors, including Chau Ming, the construction, Abby is showing their own rental screen products. In addition, there are other companies to show the painful study of the rental screen. As early as the middle of this year, led display industry into the traditional "off-season", the rental screen market has been slightly clues. At that time, the consolidation of the order of the general market decline, and the main rental business orders received soft hands, doing is in full swing. In some interviews this year, many executives are optimistic about the rental market, that the rental market is the industry trend of development. With China's led display manufacturing capacity to enhance, more and more screen enterprises involved in overseas markets, one of the leaders also said that the rental screen is very open in overseas is open.
Leasing is the LED display industry trend, like a small gap is the current mainstream LED display industry, is generally recognized by the industry. Over time, this trend will become more and more obvious. Now the development trend of the combination of investment companies to join the high-level view of the market, we can see that the reasons for the bright LED rental shows the following several.
led display the largest consumer market changes. 2008 Beijing Olympic Games to the world to re-understand the led display, but also at that time, LED display industry has entered a new stage of development. After 2008, the LED display industry is like China after the reform and opening up, plug in the flying wings. In a variety of government projects to stimulate the next, LED display industry crazy growth expansion. Government projects during this period, is the LED display industry engine. However, with this government project in the past, government projects are no longer able to raise a growing industry. At this point, we found that with the limitations of the consolidation, the rise of the performing arts market and the improvement of public consumption, the rental market has quietly become or will become the LED display industry's largest consumer market, replace the government project to become a new LED display industry engine. Consumer market by the government to the public, LED display industry will continue to provide sustainable development capacity. Whether it is stage, meeting, wedding or commercial performances, celebrations, the frequency is far higher than the government's various activities of the project.
The leasing market today's hot is the result of industry guidance. After the demand for government projects is fully met, the market is saturated and the supply relationship is changing. Some companies in the industry rely on keen business sense of smell to explore the then is not optimistic about the rental market, they guide the development of the market, just as small-scale development process. Time to create a hero, happens to be the prosperity of the cultural industry at this time, in order to enrich the people's spiritual life and the development of the rapid evolution of the cause, so that the rental screen has a broad market space. led display with its own high-definition, stable, modeling and other characteristics, won the stage digital choreography, entertainment and other applications of the market's favor, and gave birth to bars, digital choreography, regular display and other sub-leasing market.
The demand for the rental market has led to advances in led display technology. led display technology accumulation and development of the rental market will provide hot technical support. The most obvious is the small pitch technology to promote the rental market. Stage digital choreography, high-end meetings on the display of the demanding requirements of the market, only in the small gap to a certain extent, LED display rental screen to occupy this part of the market may be. The development of small-pitch technology is to expand the key technology of the rental market, only a very high definition of the display, in order to become the carrier of digital choreography, such as the Spring Festival Evening such a major party, the general display is difficult to do. Therefore, the development of small-pitch technology to promote the prosperity of the rental market contributed. In addition, due to the rental market boom to the industry some of the technology, such as led display integrated technology, lightweight technology and control correction technology, a qualitative leap. These technologies will also become one of the reasons for the rental market hot.
Integration, portability is largely tailored for the rental market. In the past, led display just before the bright and beautiful, after the screen is a variety of lines of dense chaos, there are dense phobia friends looked back I am afraid to be fainted on the spot. At that time the mainstream is the use of extraordinarily heavy iron box, which makes transportation, installation, demolition are very difficult. In some areas where labor costs are particularly high, such as Europe, which is calculated by working hours, this will make the cost very high. Integrated, lightweight technology advances, greatly reducing the cost of the enterprise, but also improve the customer experience.
Software technology is to improve the user experience the most important part, but also for the rental market boom made a contribution. Control system synchronization, asynchronous, multi-screen processing, information data transmission processing in recent years have a qualitative leap. led display switching fluency, operability has been significantly improved, in the rich rental display function, to meet the needs of the market rental screen, of course, more welcomed by the market. Improve the progress of the calibration technology to enhance the perception of the display, whether it is color, or brightness have a very good unity for the audience presented a better visual experience. Its correction efficiency, but also for the use of the customer has brought convenience. In the past, a 100m² display may take several hours or even a day to correct, and now only need an hour or less. Technology for the led display to open the rental market to provide the most reliable technical support.
Although the small gap before entering the rental market, LED display industry development, expand the leasing market on the road, but also encounter a lot of technical problems, but the market is bound to change the lease will be the industry development of new engines.