The current market sales model is quietly diversified: LED display factory direct sales model and local module wholesale sales coexist. It also leads to the transfer of large quantities of customers to the nearest destination, from which they can obtain better prices and more secure after-sales services. In such a situation, LED display manufacturers are forced to improve their channels, so as to get closer to the market. However, how to improve the channels must also be based on the needs of the enterprises themselves, and must not blindly follow suit.
The key factor that determines the choice of enterprise channels is the scale and positioning of LED display manufacturers. If it is based on wholesale, then it is suitable for distribution mode. The distribution model occupies a larger proportion of LED display manufacturers' profits.
At the same time, we can not blindly focus on the expansion of the amount of blind pursuit of brand stores, increase the number of sales outlets, and forget that the real buyers of LED display products are customers rather than dealers, ignore the strengthening of terminal management and services, market sales are not To improve, market share does not go, LED display manufacturers are difficult to really "powerful"
