As the main carrier of outdoor advertising - outdoor led display for outdoor advertising provides a richer form of expression, enhanced publicity effect, once experienced a market outbreak, outdoor display market accounted for led display market nearly 60% Of the share. However, in recent years with the continuous development of the city, light pollution, high vacancy rate damage to the overall beauty of the city and high power consumption and other issues increasingly consume the owners of the big love on the big screen ... ... outdoor LED advertising big screen had a positive Some of the following questions.
1) The market is growing slowly
For the first-tier cities, the traditional outdoor media company has occupied a large number of urban commercial circle location, but in recent years in addition to the cost of pressure gradually emerged, the cost of land, screen costs and operating costs increase, the Internet and new media advertising platform The development of digital outdoor LED media growth rate is slow, profit margins have declined.
2) outdoor LED advertising creative fatigue
Compared to the three major camp advertising in the West, our advertising adheres to the effectiveness of the United States advertising, but too much emphasis on the form and implementation, blind pursuit of big scenes, big production, creative serious lack of the most prominent. Which also led to outdoor led display has been the latest fight area, fight product upgrades, shackles led display technology development and progress.
3) led display light pollution
As we all know, because the LED display of high brightness, large area and other characteristics, to the city to bring a certain degree of visual pollution, which is a more public opinion polls. In addition, from the urban planning point of view, too much inadvertently led display will also be a certain extent, damage the city landscape.
In recent years, due to the introduction of restrictive measures around the outdoor LED demand is not busy, and even many places to carry out a series of demolition "illegal construction", "illegal" traditional outdoor led large screen action. Faced with this situation, outdoor led large-screen enterprises how to develop in order to adhere to their own "dominant" status?
1) technological innovation to speed up the digital upgrade
At present, most of the domestic digital outdoor LED display equipment, from the technical level, deep-level scientific and technological participation is still not reach, technology development, product applications are also relatively superficial. In recent years, with small spacing LED, LED transparent screen, LED light bar screen led by outdoor LED display "upstart" set off a new wave of outdoor, which means that they are not only feasible and now eye-catching outdoor advertising display facilities The
2) try to display the display and social media interaction
From the digital outdoor led display in terms of their own advantages, it is a breakthrough in the traditional movement of a versatile vector, from the play mode has been included in three modes: pure TVC video playback, electronic magazine playback, FLASH creative way to play The
In terms of technology, digital outdoor LED can be very diversified, and more can be achieved through interactive multi-directional way to achieve multi-screen linkage, interactive screen, help outdoor media and consumer interaction.
3) concerned about the LED creative display
Interactive should become a big screen highlights, advertisers can use money to buy a larger screen, is to get more attention. And the degree of concern and the desire to buy between the conversion is the ultimate function of the big screen screen, advertisers should be aware of the role of large-screen screen is to use the size to win the eye to win the market to interact.