How to look at the security giant into the small pitch LED market

Jun 01, 2017

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   In recent years, small distance led display market continues to rise in the traditional LED screen market downturn in the case of opening up a new profit margins, which not only attracted a large number of traditional LED screen manufacturers to small pitch "defection", but also attracted other technology Route supporters to OEM, cooperation, etc. to launch their own small-distance LED products. In addition to the traditional display equipment manufacturing enterprises to participate in the competition to the outside, from the application side also set off a bottom-up participation in the boom, security is an example.

    As we all know, to monitor the camera equipment started Kodak to security applications integrated solutions provider in the identity of the domestic security applications to do the forefront of the field. Since last year, Kodak began to launch its own brand of "crystal Yan" series of small distance led display, this year to further upgrade to the crystal Yan second generation products. In addition, there are Haikang, Dahua, Tyco and other traditional security companies have a small pitch LED products introduced.

    In fact, the stitching without patchwork and brightness, color, life and other aspects of the characteristics of small pitch LED screen in recent years in various fields of security applications increasing, it is not surprising. Security companies as security solutions for security providers of small pitch LED applications are more and more reasonable. So, why do these companies choose to launch their own brand products? From the conversation with the person in charge of the relevant business, I also learned that a great reason is to extend the industrial chain, the establishment of a more complete self-service business ecosphere.

    Which is also to strengthen the security of their own competitive advantage of the purpose of driving. As a result of small distance led display business also has project integration capabilities, so, in the security market, LED screen enterprises from top to bottom and security companies from bottom to top will be formed on the project face competition. And once mastered its own brand product resources, the formation of its own brand of complete service ecology, this equipment will be weakened, at least in the display device side, with the opponent standing on the same starting line. In addition to the security company itself in the security market accumulated rich resources, this "reassurance" to eat more practical.  

    In this sense, the security business to join the small pitch LED in the field of security applications will undoubtedly have the role of fueling: in addition to the inherent brand effect, more conducive to urging all practitioners to fundamentally optimize the business structure, improve product quality and Ease of use, and all the ultimate beneficiaries, it is the end user.