How to Balance The Quality and Price

Jun 05, 2017

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   LED display industry after years of development, although the technology is basically mature, but the price is also high and low, a big difference. The current LED display industry terminal customers generally two hobbies are: and high-end products to talk about the price, and low-end products talk about the quality of the old.

May be a lot of problems such as screen headache, but it is not difficult to understand, in fact, the end customer is nothing more than the pursuit of product quality and price of a balance, in terms of popular, is the product price.

   Today, the "price" of the word in the sales are very popular, businesses are used to promote their products are in love, and customers like to pursue the product "cost", then "cost" in the end refers to what is it?

   In theory, cost-effective full name is the performance and price ratio. Is a ratio between performance and price, the specific formula: cost = performance / price. Because now we are in the pursuit of a fair thing called, so the price can be regarded as a fair like something like it

Product quality and price this is the same year, "the price in the end" must be accompanied by "quality in the end", but with the survival of the fittest market rules, poor quality products will eventually be abandoned by the market, especially in heavy weight LED display market , Never the lowest price of the best selling products, but the relative price is high, excellent quality products are also not the amount of ... ... Therefore, looking for quality and price balance, to find their own cost-effective products, is the end customer The pursuit of LED display for enterprises, to provide customers with their cost-effective products, but also their goal.

   In other words, the success of the LED display business, are between the product quality and price, made a proper balance. They are in the customer's core demands that the quality of the bottom line to retain their own reasonable profit margins, since can not take into account the best quality and lowest price, then uphold the "same quality I lower prices, the same price I quality High "ideas for themselves to re-create a reference point for the quality and price balance point.

   On the other hand, we also need to note that with the Chinese economy into the "new normal", consumer trends to accelerate, in recent years, LED display terminal market is also maturing, customer understanding of the product, awareness is also comprehensive , The current LED display market contradiction is: the end market customer core demands to upgrade, they have the same product quality have higher requirements, and the product price requirements have become lower, but on the other hand, the current industry Although the overall level of development of production has made great progress, product prices have dropped significantly, but still with the customer's ideal state in the general grade of quality products should have some price conflict.

   To solve the contradictory approach, the first most direct and effective is the screen enterprises through continuous improvement of production, saving management costs, optimize the industrial chain, etc. to further control their own costs, so as to provide more concessions to customers; second screen enterprises through technology , Product innovation take the high-end market line, so as to get rid of the industry low-cost competition.

   Finally, the screen can also be through their own potential customers to guide the way to ease this contradiction. With the development of the industry, I believe customers in the current LED display market can find a variety of "high and low" file products, but as aging said "a sub-price goods", if you care about the product quality, please respect Its price, if you want is cheap, please accept its life. And then the words of the United States can not make up for the quality of the defects, with the money to buy radish never buy ginseng quality, this is the law of everlasting.