August 8, the representative of the domestic drama theater Beijing Poly Theater, continuous staged two Shakespeare masterpiece "King Lear" and "storm", but with the traditional stage drama is different, the Poly Theater with "drama video show" Of the way, the application of Sony 4K film projection equipment to 4K resolution authentic presentation from the British Royal Shakespeare Company live performances.
Drama image projection, that is, the stage play digital shooting and post-processing, and then to achieve the drama of the film, is the "live film" this new art category of the main content. Not only that, musical, concerts, large-scale sporting events, etc., but also enriched the "live film" screening material. In the theater or the theater where the screening is performed, the viewer gets the viewing experience as much as the audience, and because of the close-up and the presence of the lens switch, the viewer can see the actor's expression and subtle action more clearly, The audience, but do not have some fun.
Two of the plays screened at the Poly Theater are directed by Gregory Doran, Artistic Director of the Royal Shakespeare Company, and "King Lear" is invited to starring Anthony Shelle, the "Pope" in the "storm" By Simon Russell Bill. Britain "old play bone" who joined the two Shakespeare giants once again glow with new vitality.
It is worth mentioning that the two "from the Stratford-upon-Avon Shakespeare scene" in the British performance, that is, the use of 4K resolution for multi-seat live recording, and through the exquisite post-production The completion of the drama of the theater will also be a wonderful performance in the theater in the global theater, theater.
In this show of the Poly Theater, the use of a wide 15 meters wide screen hanging in the original stage for theatrical performances before the screen on the role of a breath of clothing, clothing set of shreds, are realistic in front of the audience , Due to the use of 4K resolution for recording and projection, the stage of every detail to 4 times the 1080P picture quality meticulous reduction. In particular, the overall tone of the two plays dark, dark field environment, but the screen on the screen has always been accurate color, and dark details are clear, no noise. Thanks to the 4K shooting precision records, as well as Sony 4K projection equipment for the wonderful reduction.
Support this show equipment, from the Sony 4K digital projector SRX-R515P, Sony 4K is the essence of technology for the professional film show to create high-end products. The SRX-R515P's optical engine creates a high contrast of 8,000: 1 by reducing light leakage, providing a clearer and more natural image in darkfield environments.
As a pioneer and major promoter of 4K technology, Sony is in 4K aspect across film production, TV production, home entertainment and other different fields, and has a complete 4K chain from shooting, editing to transmission, and display. Sony can present 4K content is not limited to the film field, more and more drama, opera, ballet, sports programs, live concerts, etc., are using Sony 4K for shooting, distribution and screening. Sony spared no effort to promote the development of 4K video, hoping to benefit the advantages of 4K technology ordinary audience. 4K screen contrast 2K screen difference Obviously, the screen before the audience will forget the existence of pixels, and immersed in the storyline.
In 2014, Sony, in cooperation with the British National Theater, completed its famous play "horses" 4K shooting, and directly from the West End of the scene to the Curzon Chelsea theater for screening. This marks the first time the drama has completed a 4K break. Not only that, after the live broadcast, the "horses" 4K content also to DCP (digital cinema package) in the form of the theater to provide for future drama screening. In addition, Sony and the British National Theater of National Theater Live (NT Live) cooperation, carried out a number of drama 4K recording, such as "Hamlet", "executioner", "beautiful eternal behind" and so on. Through this innovative 4K workflow, Sony opens up new business opportunities for drama creators, bringing the difference between the past and the viewing experience for the dramatic audience
In addition, as early as 2013, Sony participated in the Muse band rock concert 4K recording, and in the same year in the Vue West End cinema with Sony 4K projector premiere.
For the Chinese audience, the "play on the screen" is no longer something that has never been seen before. The digital drama project, which is mainly promoted by NT Live, entered China in 2015 and was popularized by Beijing Aojiewei Culture Communication Co., Ltd., which opened the normalization of drama images in China. One of the Chinese audience familiar with the "Frankenstein", Almeida Theater site "Richard III", Blana theater scene "Romeo and Juliet" and other works to attract a large number of drama fans and fans. Which similar to "King Lear" and "storm" so that the use of 4K shooting and screening works, will also be more and more presented in front of the domestic audience.
Theater video show to the multi-party to bring better economic benefits, Sony is also willing to expand the release of more places for the release, while the laying side to provide technical and equipment solutions for strong support.
Sony China Professional Systems Group Profile:
As a leader in radio and television and professional business, Sony TV and professional business began to enter China more than 30 years ago, and has developed into a professional provider of professional systems solutions. The business scope is also widely used in programs including 4K / HDTV production system, professional CD-ROM system, media asset management system, professional display device until video communication and data printing. Production, network communications, government agencies, industrial and mining enterprises, medical and education and other industries. Sony China Professional Systems Group aims to integrate Sony's professional systems business development, production and manufacturing, marketing, after-sales service and other resources to provide customers with their needs, improve and optimize the system solutions.