Into the industrial age 4.0, China's manufacturing industry in the new economic environment, the led display industry there have been new changes, the cheap labor and cheap land resources under the condition of losing, the led display companies need from dependence on the low-cost competitive advantage to the labor and resources, to rely on quality upgrading and industrial optimization of competition. Meanwhile, terminal market since the consolidation of the escalating and traditional terminal market gradually saturated, LED companies before taken some of the old way is no longer applicable, screen enterprise reform development...
In fact, whether it's a meeting of a manufacturer, a meeting of a dealer, or a gathering of friends in the industry, the most we can talk about is transformation, change... But from the current situation of the whole, the led display screen industry most of the enterprises is still in the throes of transformation and upgrading, and even a lot of people feel transformation to die faster than not transformation.
Is that true? For many led display makers, why are they volatile on the road to transition? What are the main problems that are present in the transformation process?
First, we need to make it clear that transition is a necessary path, not a choice of "dry and dry", but must be done. In the same way, the process of transformation is doomed not to be smooth sailing, but the middle will be full of repetition, twists and turns. It is true, but only for a few, that some manufacturers have proposed a "transition that is faster than no transition." The successful representatives of the screen there are still a lot of transformation, such as the industry over the past two years have several screen success to do foreign trade enterprises, the and do well, and began to go before crossover development, "+" led display screen are also gradually back on track, as a result, from the point of view of the whole industry, failure is only a few, can not be used as an excuse to block industry development and progress, transformation and upgrading is a must.
Second, it is also important to note that a blind transition is undesirable. "Transition" is about finding the right path for you, and then exploring it, taking every step of the way, and not taking advantage of opportunism to succeed. For example, in the past two or three years, some manufacturers suffered "theres a project" transformational change: some said in the screen are on the lips to discard the traditional "low rob city" business model, don't make price war, don't walk path, product homogeneity. But in the actual execution process, often there will be "hang sheep head sell vinegar", big price war, product copy, make some bad products are full of terminal market, overdraw the end customer's trust. The industry wants to make a successful transition, which is the premise.
What is missing from the led display industry
Actually at any time, for the led display manufacturers, the nature of the business did not change, it is hold true demand, to provide good products and good service, so as to achieve in an age of rapid changes in the certainty of keep the essence of business. The user is simple: one is good product, two is good brand, three is good service. For manufacturers, it is not difficult to make the transition to a good product and a good service as long as it is fully grasped by changes in user needs.
But even that is not easy for many manufacturers. Because some of them are accustomed to the extensive management, the habit of lying in bed to earn money, more accustomed to sitting at home waiting for customers to come to the door. This is the end of the era. In led display business transformation process only "true knife rob" and "money" to participate in, to calm thinking at the same time, according to own actual situation, find the most suitable for their own transformation, change the traditional thinking, again to adapt to the new economic era, market in the face of cruel and heartless, can in the transformation of the "big test" in a good report card.