Domestic Led Industry Channel Business Situation Has Been Clear

Feb 07, 2018

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Domestic Led Industry Channel Business Situation Has Been Clear

Hroughout 2017 year, the domestic channel one-third of the world situation more pronounced.

First, the display-based enterprises, such as Chau Ming, Li Yade and so on. The biggest advantage of this part of the business is the brand effect, strong product discourse, large-scale occupation of engineering projects market. They have their own sales channels, and through the cooperation to expand channels, have some achievements, strong sales ability.

The second is based on the growth of the channels of enterprises, such as powerful giant color, Changzhi Transtech Services and so on. This part of the sales channels of the most complete business, the most extensive range of services, the strongest service capabilities. In the 2017 data, there are more than 9,000 stores in the country. As of mid-September, there are over 100 million sales in Jiangsu and Shandong provinces. They almost monopolize the low-end market.

Finally, the small business, small wholesalers and template vendors caught between one and two. In the product, there is not enough persuasion in the channel, there is not enough body mass, so they are more caught in the market to find life, but also often encounter fish pond disaster. For example, the channel war in the middle of the year is not even ended, but they have caused a great impact on them and made them quite uncomfortable.

With the first and second class enterprise channel construction, consolidation, the market channel situation more and more solid, stay in later space is getting smaller and smaller. In addition, China's LED display capacity has been surplus, go abroad is the trend.

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