Nowadays, led large screen more and more widely, its function is more and more powerful. Outdoor led display is one of the outdoor advertising, with the level of urban construction, more and more cities to abandon the traditional advertising carrier, switch to led display. Led display in the community occupies an important position, not only to play advertising, but also to spread public interest, insert search trailer, Fuzhou, even the use of LED screen dug debt, which also realized the outdoor led display from pure commercial to social welfare Functional enhancement of the gorgeous change.
For the rapid promotion of urban diversification landscape and low-quality outdoor advertising between the contradictions, as the outdoor display on the road to the development of "stumbling block", and pure commercial advertising to play a single function, but also lead to the audience have a strong resistance to psychological. In the face of the development trend and problems under the new situation, it should effectively avoid the single advertising function and commercial attribute of the display screen in the future development of the outdoor LED media operation enterprises, and should realize the relationship from the mercenaries to the society The role of the role of change, as the audience access to social information of the public carrier. At the same time, outdoor led display manufacturers also need to carry out technological innovation, such as to ensure that the field of outdoor advertising products with automatic brightness adjustment system and multi-level gray-scale correction technology, from the technical source to reduce the outdoor led display light pollution influences.
First of all, outdoor display manufacturers to make products better integrated into the urban environment. In the determination of the location according to its regional characteristics, the surrounding environment, according to the characteristics of the carrier, such as the overall situation of the overall design, so that outdoor display as part of the landscape, reduce the outdoor display installed in the city for approval, planning, management, Multiple levels of the problem.
Second, combined with the different characteristics of the audience in different regions, outdoor LED media operators should also play content on the appropriate increase in the people, convenient social information, so that the outdoor display is not only a simple advertising carrier, but also become the audience access to information, Good platform.
Once again, suitable for the current "Internet +" development trend, enterprises should focus on the outdoor display screen, a wide range of distribution characteristics, stepping up the establishment of converged networks, and the Internet, mobile Internet, large data associated with networking, real-time information sharing , To achieve the rapid transmission of information dissemination effect. Combined with the new situation, the display manufacturing enterprises but also to market-oriented, to explore the outdoor led display in the new era under the requirements of the new properties, to adapt to market changes and needs, in line with urban development and management of outdoor products, Accept the standard information product, not just an ad terminal.
At present, Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities are strictly regulate the outdoor display advertising market, outdoor led display approval will be more stringent, set the location from the previous "blossom" to " Type (pure business area) transfer, and such changes will have an impact on the development of outdoor display. But as mentioned above, led display in the emphasis on commercial at the same time, but also strengthen the broadcast of public welfare, the information of the property, to a certain extent, can reduce its outdoor display approval time process, will also be irreplaceable The advantages of the outdoor display area is more popular.
As early as 2014, the Southern Newspaper Media Group to actively respond to the construction of a strong cultural province of Guangdong Province, the strategic deployment of the joint Guangxuan Holding Group, Yuexiu Group and other units together to create a public welfare characteristics of the outdoor new media project - Southern Newspaper LED Network ", aimed at the formation of Guangzhou, Shenzhen as the focus, covering 21 cities in Guangdong Province, the central business district and traffic circle of the LED network, the first in the country to form a" public information + news + advertising Information "of the LED media communication mode, outdoor led display pure commercial advertising information playback mode thus break.
In the country's large and small cities, "speak civilization tree new wind" public service advertisements, cultivate the socialist core values and other promotional slogans are borrowed outdoor led display for extensive publicity, not only improve the people's awareness, help curb the city is not Civilized behavior, but also to create a good new city fashion for the city to build a beautiful landscape.
In foreign countries, the use of outdoor led display to carry out public welfare, participation in social construction cases are everywhere:
United States: Many US outdoor led display operators also with the relevant government and public institutions, in the participation of social events and the protection of the public play an important role. In November 2012, the Federal Authority (FEMA) used digital screens to broadcast emergency weather warnings in ten states in Hurricane Sandy. Every time you update, from production to playback, the process is less than 15 minutes. In April 2013, after the US Boston Marathon bombings, local and national security departments began to use the outdoor led display to warn and inform the public. Police will be the suspect's photos published on the screen, and warned the public in the city to hunt in the process of indoors.
Britain: To mobilize the people to contribute to the African women's entrepreneurship, the British public welfare organization Microloan outdoor led display held a special outdoor donation activities: public organization Microloan in an outdoor LED screen shows a piece of coins with a piece of Africa Women image picture, when the passers-by through the big screen in accordance with the instructions to send text messages to donate, the display will be floating some coins, the original image of a little incomplete women together, so as to achieve the purpose of donations.
Thailand: In order to raise public awareness of the protection of children, the effective protection of children is no longer subject to unlawful infringement, child protection agencies (CPCR) and Leo Burnett in Bangkok, the center of the outdoor led display and outdoor big production and put "CHILDABUSE "Series of outdoor public service ads, and in the ad attached to the phone. After the event was launched, CPCR received more than 300 calls per day. At present, such a way has become the most effective preventive measures, making child sexual abuse prevention issues have been effectively improved.