Display companies can not ignore these market segments
Car screen market
With the comprehensive construction of urban construction and improvement of people's living standards, China's outdoor advertising market growth is very rapid. In the rapid expansion of information in modern society, advertising has penetrated into all aspects of people's lives, as part of people's lives and work. According to the relevant sources, the total global advertising spending in 2016 will reach 542.1 billion US dollars, up 4.4% over the previous year; the next few years will maintain more than 4% growth rate is expected in 2019 the global advertising market will reach 615.7 billion US dollars. The total amount of US advertising spending the largest country, and China followed. And the two countries will be the next few years, the largest increase in advertising spending in two countries, China and the United States advertising spending growth or close to the global advertising spending growth of one-half!
Outdoor advertising market has been led display in the past one of the main battlefield, but also with high brightness, wide angle and environmental adaptability strong advantages, become the darling of the market. In the outdoor LED advertising screen among the army, in addition to the traditional solid sales led display, LED car display can be said to be a very large market segments.
LED car screen is a kind of installed in the car, the use of power supply, through the control card to receive, the output data to the LED unit board, through the control dot matrix light off display text, pictures, animation, video equipment. Installation of the carrier is mainly concentrated in the taxi, bus, police and so on.
In the car screen market, especially worth mentioning is the mobile media car. LED mobile media car mainly by the car frame, led display and other ancillary equipment from the combination, with high-definition highlights the full color of the display screen, advertising excellent results. Whether it is the city or rural areas, can see its shadow.
LED mobile media car appearance stylish, fully functional, making the release of outdoor advertising is no longer subject to the environment; body movement fast, advertising information is convenient and efficient. With its own excellent advertising effect, LED mobile media vehicles are widely used in press releases, activities roadshow, live broadcast, parade show, forum meetings, ceremonies and other occasions. However, although the mobile media has a broad market space, but because of its light pollution and may affect the driving safety reasons, in the first-tier cities by policy restrictions, can only be fixed in one place, not free to move. And in some policy loose second and third tier cities and urban villages, most of them can be mobile to play advertising, more applications.
At present, although many display companies to participate in the car screen market, but in the mobile media car market, the degree of concern is clearly not enough. Of course, this is related to the characteristics of the car screen, due to the special application environment, the car screen itself than the general led display requirements higher and more stringent, such as must have anti-seismic, waterproof, dust and other functions, objectively improve the display business intervention Of the threshold, increased the difficulty of enterprises to enter the market.
However, in the foreseeable future, with the outdoor advertising market to further expand the scale, as an important carrier of outdoor advertising, LED car screen will also usher in the rapid development.
LED light pole screen
China's LED outdoor display after so many years of development, large-screen installed in the outdoor advertising media has been basically popular in some crowded, with high-quality advertising resources of the lot, the display is in the "saturated" state, coupled with the recent led The display screen due to high brightness caused by light pollution problems, the display caused a certain negative impact, some cities on the display of the installation of the restrictions and rectification, which forced the display manufacturers began to change the development of ideas, opened up a light pole screen this Market segments.
Light bar screen is mainly used for highways, streets on both sides of the street lights on the display, although the area compared to the big screen, but can carry out a variety of sections of advertising volume, compared to the traditional light box advertising, LED light pole Screen can display dynamic video ads, to play more promotional content, more eye-catching, which greatly improves the effect of advertising. Moreover, in terms of installation compared to the large screen is also a lot of convenience, saving manpower and material costs, it can be said that only "small and excellent" features. In addition, due to the poles screen with synchronous reception, synchronous playback and other characteristics, coupled with more than 140 degrees from the perspective of the design, even if the vehicle pedestrians rush, but also on the advertising content clearly.
In the city streets, light pole screen can play a message to beautify the city's utility, at the same time, through it can also provide the public with weather changes, environmental pollution and road traffic conditions, to bring more convenience to the public. On the highway, the light pole screen to play a variety of high-definition content, but also to a certain extent to play a role in alleviating the driver fatigue.
With the advancement of China's new urbanization, the market of light pole screen will continue to expand, the display business promising. According to the relevant information, to the end of 2016, China's total mileage of 130,000 km highway, mileage ranks first in the world, is expected to increase in 2017 5000 km. The increase in road construction to promote the vigorous development of outdoor advertising industry, making the market demand for light pole screen is also growing. As early as 2012, the domestic high-definition smart light pole screen total price has reached 59.03 billion yuan, high-definition intelligent light pole screen such electronic screen advertising occupy the largest market share, reaching 16.17 billion yuan.
"Flexible" display
Today, with the intense competition led display, a variety of creative display continue to emerge. If the birth of profiled screen module to promote the development of LED creative display, that the introduction of flexible modules, but also let the creative development of the display screen to a higher level!
In recent years, with the leadership of the LED display is getting higher and higher, the general profiled screen module has been able to let the led display to achieve a variety of Variety modeling, but in the past for a long period of time, LED shaped Screen is the traditional rectangular plane module assembled or wrapped to achieve, such as the common curved screen and round screen. However, in the display arc is very small, the display form is more complex circumstances, the shape of the module and the package will appear to solve the patchwork and flatness, resulting in inconsistent display, mosaic and other issues, making the display as a whole Ineffective, to solve this problem "soft module" came into being.
It is understood that many of the advantages of LED soft module is the general curved display catch up. Soft module LED special-shaped screen connection surface is different from the traditional display, the traditional PCB board are fiberglass materials, and flexible module is equipped with a high-strength strong core core connection device, the use of flexible insulation substrate made of flexible FPC circuit boards, masks and the bottom shell are used high temperature, resistant to bending the silicone material, with high strength and anti-distortion and anti-distortion ability, can be a perfect solution to a variety of "cornering, horns nook" difficult installation problems. Installation is mostly based on magnetic column suction, the use of "a loaded Serve" installation method, that is, according to customer needs to complete the custom shape, then you can directly adsorption, to achieve one step installation. Magnetic installation of the installation method and the conventional indoor screen as simple as the installation, and the box connection are fast connection to the joints, solid and reliable.
In the industry product homogeneity, and more and more serious today, the vast majority of small and medium enterprises in order to survive have to be inventive, do different products, and soft modules because of the ductility is good, you can any shape, This is really a variety of creative display "weapon".
A few years ago for flexible module development of the display business is not unusual, but the LED flexible screen has been in a state of tepid. However, with the development of creative display, with the development of flexible display potential can not be underestimated. In particular, with the advancement and prosperity of our cultural undertakings, cultural activities such as the prevalence of activities, LED flexible screen application requirements will be greatly increased.
Flexible screen market spring, maybe soon will come!