Outdoor advertising market in the past has been one of the main battlefield LED display, with high brightness, wide viewing angle and strong environmental adaptability advantages, become the market darling. In the outdoor LED advertising screen in the army, in addition to the traditional solid-mounted LED display, led car display can be said to be a very large market segment.
LED car screen is a kind of installation in the car, using power supply, through the control card to receive, output data to point led units, through the control of dot-matrix display text, pictures, animation, video equipment. The installation of the carrier is mainly concentrated in taxis, buses, police cars and so on.
In the car screen market, it is particularly worth mentioning mobile media vehicles. LED mobile media vehicle mainly by the car frame, LED display and other ancillary equipment, with high brightness bright full-color display screen, advertising effect is excellent. Whether it is the city or the countryside, can see its figure.
LED mobile media car appearance fashion, full-featured, so that the dissemination of outdoor advertising is no longer constrained by the environment, the rapid movement of the body, the release of advertising information convenient and efficient. With its own excellent advertising effect, led mobile media vehicles are widely used in news releases, Activity Roadshow, live broadcast, parade display, forum meetings, ceremonies and other occasions. However, although the mobile media car has a broad market space, but because of its light pollution and may affect the driving safety reasons, in the first-tier city by policy restrictions, can only be fixed in one place, can not move arbitrarily. But in some policy loose two or three line city and town village, most can carry on the mobile broadcast advertisement, the application is more.
At present, although there are many display companies to participate in the car screen market, but in the mobile media vehicle market, the attention is obviously not enough. Of course, this is related to the characteristics of the car screen, because of the special application environment, the car screen itself than the ordinary LED display more stringent requirements, such as the need to have seismic, waterproof, dustproof and other functions, objectively improve the screen enterprise intervention threshold, increase the difficulty of entering the market.