Digital signage plays an increasingly important role in the process of social informatization. The technical level of enterprises is the key to the quality of digital signage products. China's digital signage has a large gap with well-known foreign manufacturers on the technical level, especially in the high-end market. However, as one of the largest markets in the world, China is also demanding digital signage in social life and commercial applications such as public facilities and commercial advertisements. With growth, many international big brands and local brands have entered and seized the opportunity.
With China's informatization and digital development, technology is driving tremendous changes in all aspects of our society, including digital signage. Nowadays, technology has given more power to digital standards. According to the industry analysis of New Sijie, the current digital signage industry mainly embraces new technologies including:
System-on-chip (SoC) technology has developed rapidly in recent years and has almost replaced the need for external media players. This shift in technology trends means that digital signage only requires software to run through the screen, providing a more streamlined solution.
Commercial-grade screens, such as OLED screens, provide users with more advanced features for higher contrast. The current innovative screens also offer ultra-thin and bending techniques that are particularly effective when creating a mobile wave-type large-screen display wall.
LED display technology, although this technology is relatively expensive, but the usage has been increasing. In particular, large-format display projects increase cost-effectiveness, so they are ideal for large-scale installation projects.
HD projection, which combines high-definition (HD) projectors with professional transparencies, retailers can convert their standard see-through window displays into large-format digital screens that can display dynamic video or static visual images.
In-store music, in-store background music is now or has become a trend, the retail industry and fast food chain stores, etc., have begun to awareness and extensive attention to this technology.
For vertical industries such as transportation, property, retail, and venues, businesses are beginning to realize that it is crucial to make full use of an effective digital signage system solution and adopt novel ways to capture customer's attention.
In the past, owners and users only focused on the content on the screen and the final performance results. Now people are more aware that regardless of the placement of the screen and the creation of dynamic content, the validity of the digital signage in the store is determined. The technology is still digital. The main driving force of the sign industry.