Born the First Batch of National Standards for Advertising in China
By the State Administration for Industry and Commerce, China Advertising Association led the China Advertising Association interactive network branch management and participation in the drafting of China's first national standard advertising - interactive advertising standards, in July 31, 2017 through the AQSIQ, the national standard Commission promulgated the "People 's Republic of China National Standard Announcement (2017 of 2017)" formally promulgated.
In this announcement, a total of three interactive advertising standards: 144, GB / T 34090.1-2017, interactive advertising Part 1 - Terminology; Article 145, GB / T 34090.2-2017, interactive advertising Part 2 - Delivery Verification Requirements; Section 146, GB / T 34090.3-2017, Interactive Advertising Part 3 - Effect Measurement Requirements. The standard will become the national norms of the development of interactive advertising guidelines, February 1, 2018 officially entered into force.
Interactive advertising standards are developed by industry experts, including advertising companies and Internet companies frontline professionals, advertising experts, media experts, standard experts, third-party agencies and advertising research institutions and other personnel.