Outdoor LED display in the past two years, outdoor advertising market demand continues to increase, LED outdoor display popular, mainly LED display has the following advantages:
1. Visual impact strong: large size, dynamic, sound and color of the LED advertising can all-round to stimulate the audience sensory, effective communication of information to guide consumption. In the face of overwhelming advertising, the limited memory of the audience and the infinite nature of information dissemination, so that attention has gradually become a scarce resource, so attention to the economy has become the biggest test of advertising effect size.
2. Wide coverage: outdoor LED display are generally installed in the high-end business district and traffic density of large transport hub area. Through the high frequency of communication with consumers, to stimulate consumers to buy a strong desire.
3. Release time: outdoor LED advertising can be uninterrupted 24 hours, the information is all-weather. This feature makes it easier for the audience to see, can better guide the potential customers, so that businesses with less cost to achieve better publicity.
4. Audience low response rate: outdoor LED advertising through live technology, real and timely to more audience to broadcast the program. Including special topics, columns, variety, animation, radio drama, TV series, rich in content, to avoid the advertising audience consciously take the initiative to avoid contact obstacles. Research shows that the outdoor LED display advertising anti-sense rate is much lower than the TV advertising appeal rate.
5. to enhance the city grade: government agencies to use LED advertising to publish some government information and city videos, can beautify the city image, improve the city grade, taste. LED display is now widely used in sports venues, venue centers, advertising, transportation, etc., it reflects a city's economic, cultural and social life.
LED show the future worth looking forward to
LED advertising by the outdoor advertising media company's pro-Lai, the main reason is that the LED display itself product advantages. LED display as the fourth generation of emerging media, set environmental protection and energy saving, high-resolution imaging, the color of natural and delicate, can display video and text and wide viewing angle and other modern high-tech in one, fully meet the modern advertising media technical requirements and urban population Of the viewing requirements, is the perfect combination of high-tech and traditional media. In addition, LED display technology breakthroughs for outdoor advertising has brought a variety of new changes. Such as outdoor high-pixel LED display from the product performance to display have improved, the brightness of the display intelligent control to effectively remove the display is too light caused by light pollution, outdoor surface mount LED display is more than the plug-in Thin, the picture is more delicate.
Outdoor LED display ads and other media advertising compared to more prominent features and advantages. Increasingly advanced LED technology for outdoor advertising into the LED era provides an opportunity. The future, intelligent LED display will lead the audience from far to watch intuitive interaction, really closer to the media and the audience distance.