2018 small pitch market will reach 10 billion yuan
With the small distance television market and customers by the highly recognized, listed companies are focused on research and development of small pitch products, and also continue to make new breakthroughs, the prospects for overseas market, domestic LED display enterprises in the cost advantage and technical level Enhance the promotion, in the foreign market more competitive. Small-distance products to replace the original traditional large-screen fight wall into the command, scheduling, conference, commercial advertising, high-end civilian and other market potential, listed companies to expand the market, you can also increase the market penetration of small pitch products, Sales of products; and listed companies in products, technologies, brands, customers and other areas are in a leading position, although the market share and gross margin generally decreased slightly, but the overall size of the market to expand faster, so listed companies sales And a substantial increase in the total profit also has a small gap between the development of hot technology most of the credit.
In the face of expanding market share, the technical staff, the current indoor display has four types of applications, including conference display, video surveillance, command control and information display, cut into the indoor application process, the R & D department focused on the small pitch LED four Aspects of the focus of technology improvement.
First, how to achieve "low light gray", the technical staff said, different from the outdoor display requires high brightness, refresh rate and energy requirements, indoor display more need to drop the brightness, the specific data, small pitch LED into the room The best brightness in the 100 - 300cd / m2. But to reduce the brightness of the gray-scale loss required by technical supplement to complete. Tests show that at present only a few manufacturers can do low-lit high ash, most manufacturers need a certain degree of improvement.
Second, how to achieve seamless patchwork and high-speed correction, technical staff said that the biggest advantage of small pitch LED is seamless, but in the splicing requires a higher. For LCD, as long as the patchwork even, there is no problem, the seam is not obvious. But the LED small spacing not, if the module is too tight between the squeeze, there will be bright lines, the module to leave, there will be dark lines. Really splicing is not easy. Therefore, the box of the process and calibration technology and the efficiency of the guarantee and good combination need to be guaranteed.
Third, how to reduce the dead rate, to ensure the stability of the screen body, technical staff said that the traditional industry standard is the LED dead light rate in one ten thousandth, but the small spacing not in accordance with traditional standards, if 10,000 square meters there is a Dead lights, the display can not read. The future death rate needs to control to one hundred thousandth or even one millionth to meet the needs of long-term use.
Fourth, how to match the standard resolution of the signal source, the technical staff said, different from the outdoor display, outdoor advertising will be selected according to the resolution of the screen to play the content, indoor display signal source has a certain standard, as manufacturers, can not ask Access to the indoor signal source to adapt to the display resolution, but to adapt to the needs of indoor signal source, the corresponding resolution of the design and assurance, to meet user needs. After more than a year of indoor display of product awareness and understanding of customer needs, the shadow technology has completed this change and meet the needs of users.
2017, from the entire LED display market can clearly feel that small-distance technology and market development of further growth. Accompanied by low-light high ash, dead light vacancy rate and other technical barriers one by one crack, small-distance LED display in addition to the indoor application market development light, the commercial display areas have begun to shine. But both opportunities and challenges are coexisting. On the other hand to show the market for products and screen enterprises in all aspects of the ability requirements are higher, so the screen business want to make a business in the market, we must improve their product innovation, brand influence and Services and other comprehensive strength.
No one product from the birth is perfect, LED display is the same. The original LED display can only be repaired in the way of repair, and now the individual manufacturers to do some innovative products to adjust to produce the front can maintain the LED display, not only to expand the LED display applications, but also to achieve the product Differentiation, improve the competitiveness of products. Similarly, some companies ingenuity, research and development to produce energy-saving effect of the LED display, can reduce power consumption, cost savings for users, has become a major highlight of the product. In addition, there are some enterprises, the use of high heat performance of raw materials manufacturing LED display, the product can save the cooling parts, and reduce the product overheating and the failure of the problem, greatly improving the product market competitiveness.
For this traditional market strong small-pitch LED display brand, how to technology differentiation, to build high-end market barriers, to maintain their own high-value image as a challenge. For technological innovation to promote the growth of the industry, when the market penetration rate of 20% -50%, the industry will enter the outbreak stage. 2016 is a small pitch LED outbreak of the first year, is expected in the next 2-3 years will remain high growth rate, to 2018 the market size of nearly 10 billion yuan.