Relative to the mass production line, the low price of the traditional LED display personal customized products and services more custom link, has the characteristics of diversification and individuation, make customer can be customized according to demand. This will not only make the enterprises competitive in differentiation, but also maintain relatively high profit margins.
Recently, many in the industry have issued such a sigh: LED display manufacturing industrial mass production "fairly" product approach is no longer popular, more customers preference and demanding "customization" products. "Standardizing" can reduce costs, improve productivity, reduce consumption, and bring more benefits... Such voices are heard. Now, in the consumer-led market of LED display, who can be the dominant, the industry circle of big coffee of the word. The two different production models from the LED display industry, the "mutual love", a stone caused a thousand waves. The problem that the fish and bear's paw is difficult to have, also aroused the attention of the industry personage, the war gradually spread to the circle of friends, the big coffee has lined up, set their own flag. The coming of the age of intelligent market demand is "customized".
In fact, the concept of LED display customization has a long history, but since "customization" is more demanding for enterprises, it has been until recently that some enterprises have proposed this concept. Customization can meet individual needs and realize the "sales and production" of enterprises. Even some companies are standing on the top of the industry, Shouting "customization to win the future". With the advent of the era of intelligent manufacturing, the type of world economy shifted from market-oriented to consumption-oriented, and the customized production mode gradually expanded to the market. Many LED display makers are surprised that market demand is no longer the same as "conformity", and that many users are no longer satisfied with the same batch of quantitative products. From different classes, different customers choose demand diversity in a wide range of industries, customers are no longer as in the past that only "passive" choice "line" products offered by manufacturer directly, they began to put forward the more strict requirements of product.
LED display development to today, homogenization phenomenon is serious, resulting in enterprise profit compression, market competition intensifies. At the same time, China's consumption structure has been constantly upgraded, and its consumption habits have changed dramatically. Traditional functional products have failed to meet the needs of local consumers. Low-end LED display products are constantly being driven out of the market, and consumers' demand has changed from functional and branding to experiential and participative. In other words, it means that the opportunity for customization is coming. So capturing the customer's psychological appeal and personalized solution will be the next breakthrough bottleneck in the LED display manufacturing industry.
"Standardization" realizes resource utilization maximization of channel development. However, it is said that the core of industrialization is "standardization". Does standardization mean that there is no individuality? This may be a big controversy around the manufacturing of LED displays. The relative dispersion of LED display manufacturing industry and the uneven development of the upper middle and lower reaches also hinder the development of industry standardization process. What, however, is the standardization of industrialization. It is understood that the standardization of industrialization is to achieve efficiency by standardizing parts and standardizing production. LED display manufacturing, such as a standardized system, enterprises can maximize the utilization of resources, and products are also can through on the basis of the standardized production, thereby reducing operating costs, improve the competitiveness of the enterprise, also can let the value of the LED display better embed user.
Today, the LED display industry has been developing for almost 30 years. As we look back at the industry development process, it is not hard to see that the LED display industry may be quantified in the true sense of production through standardized production. LED display companies can adapt to the standardized demand in various applications, so that LED display companies can make the market bigger. As the current channel is booming, the only way to expand channels is to realize standardized production of the same products when the market demand becomes larger. And some industry insiders say that through the channel to conduct a large number of standardized products wholesale, the inventory sales convenience, no payment without payment, mass production. Not only can reduce the cost, improve the product cost performance, but also can avoid the complicated production process under the uniform standard, but also provide the support for product quality assurance. Therefore, in this mode of production, channel strategy has become a common choice for many enterprises.