Recently, about the raw material price increases caused by all kinds of worries constantly again, industry reshuffle, failures such as voice, for some caution, for management of small and medium-sized enterprises, day already very sad, now is jittery, tree is used to describe, also a little too. A scared but are unable to change the raw materials rise in price pressure of this fact, therefore, instead of "sorry" blindly, less active attack, find out the ways to resolve the crisis. In the case of fierce market competition and rising operating costs, the search for new market growth is still a good way to break the crisis. And the night market economy market, may become the screen enterprise a good choice.
There is a broad prospect for the night market economy
The night tour economy is closely related to the lighting lighting of urban landscape, which is closely related to LED display. The development of the night tour economy has been rapid in recent years, mainly due to the implementation of national policies, and the urban landscape lighting project is expanding at the speed of wildfire. Since "the yi is hangzhou" at the G20 summit, China's local governments have joined in the construction of urban landscape lighting, such as changchun cast 200 billion implementation designs city-lighting project construction, jinan to promote one part one lake landscape lighting planning, nanjing wall "vigil" brand, etc. The number of projects in the economy of the night economy is worth tens of millions of dollars, and the market size is huge. According to the understanding, China has about 300 cities in total, with a market space of 100 billion yuan.
China's major cities since the construction of night view lighting, promotes the city night the development of tourism, leisure, entertainment, shopping consumption, night cruise economy is gradually becoming a new form of promoting the development of economy. Data show that in China, Beijing wangfujing is more than 1 million people in the peak passenger flow in the night market, Shanghai commercial sales accounted for 50% of the day at night, more than two-thirds of chongqing catering sales are implemented in the night, guangzhou services output 55% comes from economic at night. In China's eastern coastal region, Yangtze river delta and the pearl river delta region, all over the night as to promote urban economic development level, the grade, wealth important gripper, foster the feature blocks and nightlife of influential large-scale cultural entertainment center, efforts to expand consumption, nightlife, economic prosperity night night, bend force makes the past the city that never sleeps.
LED display companies layout
Because the economic market of the night market is so huge, some LED screen companies in the industry have started to march into this market, mainly representing the companies including the Rio electronics, chau Ming science and technology, liyad and so on.
As early as 2016, the company bought 100 per cent of the company for 300 million yuan. The company has been actively cutting into the landscape through the hundreds of millions of bright lights. By June 30, 2017, the company has placed more than eight hundred million orders in hand. More than half of them are orders for landscape lighting.
On August 15, 2017, the state science and technology announced that it intends to buy tsinghua university, and on August 16th, it announced the purchase of the company's stake in hangzhou. Chau Ming science and technology, said the plans to buy a 60% stake, tsinghua conley's company in the field of urban landscape lighting and lighting area ecological layout is one of the great important measures, through the acquisition, the company in the city tour landscape lighting and lighting feast at the same time, also with the company's existing road lighting, intelligent street lamp and display form business synergy, enhance the comprehensive competitiveness of the company.
Leah DE by buying gold for lighting blueendless digital technology co., LTD., Shanghai, xi 'an vanke era system integration engineering co., LTD., sichuan pury lighting engineering co., LTD and hunan jun ze lighting design engineering co., LTD., after the active layout of landscape lighting, in the night market economy, is getting popular. Leah DE plate vigil plate rapid economic growth, competitive advantage is very obvious, according to leah's announcement, as of May 31, 2017, vigil economic business sector this year new orders and has won the bid order amounted to 1 billion yuan, up 300% from a year earlier, rapid business growth. The company's business layout closely follows the opportunity period of the city's bright industry and enjoys a rapid growth dividend. The strategic direction of the company is clear, and it has a clear advantage in technology, qualification and channel, which can effectively integrate the urban lighting and effectively integrate the quality resources of the domestic industry. With the rapid development of the domestic city, the company will enter the fast lane in the business of night game economy.
One of the main battlefields of the market for the night market or future display
The economy of night games can bring such huge economic benefits to the display companies, and it could become another major battleground for the display competition in the future. From the current enterprises that have entered the field, most of the display enterprises are through m&a lighting related enterprises. For the vast majority of small and medium-sized screen enterprises, limited funds and other issues, it is obviously impossible and unrealistic for m&a landscape lighting related enterprises to enter the market. Are we small and medium sized display enterprises can only look at this huge market, wangyang sigh? The answer, of course, is no.
The economy of night tour is very broad, besides illume, still have the relation with every other industry. Take, for example, the maotai town project in liyad. According to the understanding, maotai project is mainly divided into three parts: the performing theater, the tourist hotel, the light cable. The project sets creative design, lighting construction and performance content as a whole, and the early stage construction is carried out by jinda lighting design of the nightview lighting design of maotai town; Cultural projects and water dance by LiFeng culture light show, etc. The design of visual feast, such as open hole 3 d photograph fusion with a long history of ancient modern element, achieved 4.0 concepts for performing arts. It can be seen that the night market economy is not limited to lighting alone. LED display screens will obviously become an indispensable link.
As for how our LED screen companies are involved, we can see how the companies of the display are all over the sea.