In the development of Chinese LED display manufacturers in recent years, with the merger integration between enterprises, constantly present scale effect, industry structure has been basically clear, at the same time LED display manufacturer in the traditional outdoor advertising, stage sports venues in the areas of application have also been the development of a mature, products gradually tend to be more homogeneous. As a result, LED display manufacturers have begun to seek new profit growth points, and continue to innovate by upgrading r&d levels to enter new applications and open new blue market.
Such as the introduction of small space products, LED display manufacturers gradually introduce many new market applications. In addition, there are a number of different kinds of LED display new products, such as mantle screen, color brick screen, curtain screen and light screen, etc., which greatly expand the application scope of LED display.
In the core technology and the reliability of the product, the traditional display technology tends to mature, the product reliability and the technological level are obviously improved and improved, gradually standardized. The core key technology level has also been improved greatly, such as LED display 3D technology, color reduction, point correction, high grey order control and other technical hot spots. On the basis of the technological progress and product innovation, LED display manufacturer also began to explore how to apply the function of the product, diversity, value maximization, one of the most representative is VR/AR technology, and the combination of LED display technology.
LED display with VR/AR technology of grafting, in recent years, the VR/AR technology is popular the market, the famous research analysis company DigCapital is expected, by 2020, VR/AR industry market scale will reach $30 billion and $120 billion respectively. Obviously, VR/AR industry is one of the billions of dollars in the future market, and as the most fundamental and most important hardware facilities, LED display manufacturers will also usher in a burst, and have a high-definition, seamless splicing of LED display screen manufacturer small spacing can greatly improve the user experience of VR products, than OLED and LCD splicing, DLP stitching has more advantages.
However, the diversity application of LED display also faces some challenges. The first is the price, below 60 inches, the small spacing LED price does not have the advantage, this will form a certain hindrance. On the other hand, the rapid growth of emerging technologies such as OLED has brought some threat and impact to LED display manufacturers. How to maintain competitive advantage in the environment of intensifying competition, accelerate the speed of new product development and innovation application, it is worth every LED screen manufacturer to think.