The global outdoor advertising market shows the trend of traditional static billboards and posters being replaced by digital signage systems, according to the institute's outdoor advertising report. In addition, another Chinese media report also pointed out that the total cost of media in China will grow by 7.8 percent in 2017, to 581.39 billion yuan, while outdoor advertising will increase by 8.1 percent. In combination with the high tolerance of LED display and outdoor characteristics, the market share of outdoor display area will be further improved.
In terms of the market demand of LED display, the strong growth momentum of the small space will undoubtedly bring new hope to the industry. In the first quarter, most LED small spacing screen key manufacturers have a bright performance, and the sales of small space products of individual manufacturers increased by more than 50%. And, as rising yields and reduced costs, small spacing shows products also started from high-end areas into mid-range and domestic areas, this is bound to bring a new round of product upgrades, further stimulate the market demand.
Moreover, the demand in the subdivision is becoming more and more prominent. The LED transparent screen has been successful in the market, the market of the market, and the charm of transparent display. LED heteromorphic screens are also used to break the normal shape and custom pattern to get the favor of bars, dancing and other fields. Flexible floor tile of the LED screen, LED LED display screen, intelligence, and the combination of VR/AR, open hole 3 d LED display and so on more detailed field also began to flourish, and will further develop according to demand.
Such a broad prospect, compared with previous market developments and people's lack of understanding of LED displays, is no less impressive. In the LED screen industry, we should be thankful that the education is better, but it is unsaturated, and there is a huge potential in the emerging world, where there is plenty of room for companies to develop the blue sea.
Integration has not stopped opportunities
Although LED display industry consolidation speed in recent years, but has eliminated enterprise limited, introductory due to capital, technology requirement is not high, even during the integration of new enterprise continues to occur. Moreover, compared with upstream LED chips and LED packaging, the industry concentration of LED displays is not high. Even if in recent years the price fight, despite some "zombie" manufacturers, most of the small and medium-sized enterprises are still strong, consolidation process is not visible to the end, small and medium-sized enterprises need not to lose hope.
In addition, although several large enterprises have been formed in the industry, the whole industry has not been able to have the brand awareness of the enterprise. According to the survey, nearly half of buyers believe that brands and suppliers are too many to choose from. A third of manufacturers believe that users do not have a brand concept. In brand under the condition of low maturity, for small and medium-sized enterprises is undoubtedly a chance - in the absence of popular approval, brand, customers need more patience to understand different brand, small and medium-sized enterprises can through the efforts of publicity, service, quality, etc. Get the customer's trust and choice, its will be more opportunity.
In fact, no matter how mature the industry, the opportunities are always there. As in the world of Microsoft, apple can still rely on technology and innovation, even today. So, why do we complain about "not with me" when LED screens are still in the mix? Despite the present challenges, there is no shortage of opportunities. What kind of enterprises can make a career in the industry of LED display? We wipe our eyes.