Outdoor LED advertising screen future development prospects
Since entering the information age, as the future of outdoor display advertising media new favorite - outdoor LED display on the bustling commercial street favored. Suddenly, the outdoor LED display seems to have been born to subvert the traditional image of the city landscape. With the continuous development of urban construction process, outdoor LED display for the media advertising new carrier more and more to be used. Outdoor LED display can give the city a certain degree of image to enhance the form of advertising has become flexible and diverse up. The United States New York's Times Square, Japan's Tokyo Ginza and other world-renowned cities in the outdoor LED display, called the city logo. This shows that the development of outdoor LED display speed and the status of the city can be seen.
Outdoor advertising LED large-screen development so far, there are nearly ten years of the scene. With the increasing business agglomeration effect, they show the city image of the mission is more and more important. Outdoor media advertising is not only the embodiment of urban economy and commercial prosperity, but also the epitome of urban culture and quality. They carry the brand logo, name, culture and brand organic combination of the brand image of the spread of a significant impact. There is no doubt that the outdoor advertising LED screen is also appropriate to become the darling of the new media industry.
Outdoor LED advertising screen outline the city art. They are used as urban, regional, format character of the deduction, for people to experience the experience, and become the city's landmark, for people to find the starting point and the end of the journey. In addition, according to the relevant agencies data show that outdoor LED display media average weekly rate of 61.8%, the average weekly business district frequency of 3.8 times, the average monthly arrival rate of 79.3%, 30% of the audience take the initiative to focus on outdoor LED display Media, the audience average single time to stay for 15.1 seconds. Above is not difficult to see, outdoor LED advertising closely linked to the various areas of our lives, for the formation of a good brand image, to attract consumers to participate in the process of brand communication plays a pivotal role.
However, with the national economic development continues to improve, the state in the field of outdoor media has also taken a new policy. Especially for economically developed cities, the public's demand for urban environment is gradually increasing, and when they are located in the city's special area, the historical area or near these areas, it often raises concerns about its related light pollution, road safety, comfort and other issues The In addition, the road is the city's blood vessels, the main road is the city's arteries, bustling business district of the main road is the lifeblood of advertising. And "lifeblood" on both sides of the outdoor advertising visual relationship is coordinated, will directly affect the quality of the image of the city.
Recently, Beijing in addition to commercial plots, non-commercial built-up area will no longer add outdoor advertising points; Shanghai announced "outdoor advertising facilities set position planning", the Bund historical area (except Nanjing East Road Commercial Street), the People's Square section Regional, Huangpu River, Suzhou River part of the coastal areas such as the ban on outdoor advertising; Ningbo electronic screen to focus on remediation, without administrative permission set up outdoor advertising electronic screen, in violation of outdoor advertising policies and regulations set outdoor advertising electronic screen will be Demolition; Lanzhou Chengguan District Law Enforcement Bureau in accordance with the requirements of the city to create a civilized city, dismantling 2945, nearly 150,000 square meters of outdoor advertising and other policies promulgated, the impact of outdoor LED advertising screen can not be underestimated. With the sharp decline in market demand, will also greatly reduce the outdoor LED advertising screen orders, is not conducive to the long-term stability of the development of the display business.
In fact, since the advent of the LED display, the topic of "light pollution" is endless. At present, China's only white light pollution in the glass curtain wall has the relevant provisions of the artificial daylight and IPL pollution is not related to the provisions. However, taking into account the IPL pollution does cause people feel discomfort, outdoor advertising LED screen large area of the property is naturally people say "light pollution" initiator. In the design of the display screen, outdoor advertising LED display operators should also take into account the light pollution prevention and control issues. To further standardize the healthy development of China's outdoor LED advertising screen, China's outdoor LED advertising screen manufacturers should pay more attention to the upgrading of the technical field. The use of a variety of "sophisticated" technology, the birth of small outdoor space and the control system has greatly improved, making the outdoor field into the high-end business from the market.
In addition, should also be closely integrated with the current "shared economy" and other hot topics, fully rational allocation of resources, so that outdoor advertising screen in a wider range of more rational use, thereby reducing the big screen vacant problems. The future of the LED display industry contains unlimited business opportunities and potential, "shared economy" in the field of LED display the rapid development and wide application will also be inevitable. And, with the LED display and the latest cutting-edge technology VR / AR, naked eye 3D, face recognition, interaction and further integration, more let us believe that outdoor LED advertising big future future immeasurable.
At present, all industries, various fields have been implanted in the "intelligent" concept, intelligent mode in the field of outdoor LED advertising screen use, which is the future trend of the times. From quantitative changes to qualitative change, including the LED industry, including the emerging manufacturing industry, not only will bring great opportunities for development, but also indicates the future direction of industrial development. Therefore, the landmark large screen as a primary image to understand and penetrate a city, the majority of outdoor LED advertising screen manufacturers more responsibility and obligation to improve the outdoor display market. The future, outdoor LED advertising screen must be toward a more broad, more high-end direction forward.