Li Cheng, president of China Star Power, recently said in an exclusive interview with China Securities Journal reporters that China Star Power will adhere to the main LED packaging industry, consolidate the existing advantageous position, and actively expand and extend to the upstream semiconductor direction, make the industrial chain deeper and stronger, to create a world-class LED packaging technology innovation leader.
China Star Power has been deeply engaged in the field of LED for more than 50 years, and has innovatively developed many high performance and high reliability products. With the emergence of new application scenarios, the LED industry has broad development space.
Create LED packaging industry leader
Founded in 1969, China Star Power Co., LTD has become the leading enterprise in LED packaging industry in China and occupies an important position in the global LED packaging industry. The company display device and white light device high-end application market ranks top in China.
China Star Power adhere to high-end positioning, the pursuit of quality, has accumulated a certain technological research and development and innovation advantages, the company short-term goal is to create a world-class LED packaging technology innovation leader. Li Cheng introduced.
In the basic process, China Star power in the material system, structural design and other aspects of the industry leader.Our basic technology is ahead of the rest of the industry, and we are leading many technological routes. Li Cheng said that as a leader in LED packaging technology, China Star Power has a number of industry-leading core technologies in the fields of Mini/Micro LED ultra HD display, third-generation semiconductor, ultraviolet LED and health lighting LED.
In terms of product innovation, China Star Power over the years has been attached importance to synchronous development with downstream customers, accumulated valuable experience, on the one hand can provide strong technical support for customer product upgrade or new product research and development, on the other hand can shorten the new product scale time process.
In terms of manufacturing process, China Star power quality control requirements are strict, the establishment of a quality control system, to ensure the high reliability of products, has a good reputation in the industry. In the high-end display, general lighting, automotive lighting, sterilization and purification, plant lighting and other fields, the company has accumulated a number of well-known customers.
Build differentiated competitive advantages
Li Cheng told reporters that China Star electric adhere to high-end products dominated the development line. In the high-end LED market, the company has developed innovative products with high performance and high reliability, forming a unique and differentiated competitive advantage. China Star electronics for the high-end display market tailored to create the REESTAR brand, in the high-end display device market share steadily climbing, excellent service for many important events or activities.
Since this year, the company operation has been affected by a variety of factors, but Li Cheng is still full of confidence in the future development of the company. With the development of the high-definition display market and the recovery of the global market, the company will steadily push forward the implementation of the established production expansion plan, combined with innovation, cost reduction and control, market development and segment development initiatives, and actively improve the level of gross profit.
Driven by the policy, 5G+4K/8K has fully opened the era of the Internet of everything, Li said. As a new generation of mainstream display technology, Mini/Micro LED has the advantages of high resolution, high brightness, high color saturation, low power consumption, low delay, narrow frame, long life and so on. It can be widely used in large size ultra-high-definition video wall and smart screen, small and medium size car screen and smart watch, as well as VR/AR and other sizes of consumer electronics. The future looks promising. China Star Power will adhere to the main LED packaging industry, accelerate the pace of production expansion, improve capacity scale, consolidate the leading position of RGB display packaging, enhance the comprehensive strength of LED packaging, and adhere to the development strategy of independent innovation, to the national strategy and market demand as the guidance, focus on new materials, new technology application and development, increase scientific research efforts, strengthen scientific innovation, Promote the transformation of scientific and technological achievements, and promote the development of LED display industry towards high-quality ultra-high-definition display.
Open up new areas
With the continuous progress of technology and the upgrading of residents consumption level, LED applications in smart wearable devices, non-visual light sources and other fields also have great potential. Li Cheng introduced that as one of the few companies in the LED industry with the layout of the whole industrial chain of upper, middle and downstream, China Star Power will strengthen the upstream, consolidate the middle and expand the downstream, coordinate the development of various industrial sectors, and actively grasp the industry opportunities.
In addition to compacting packaging advantages, China star power actively introduced industry core resources. Upstream leading enterprises, national or provincial semiconductor industry funds, professional investment institutions and other capital strategic investment in Guoxing Semiconductor, strong chain core repair, strengthen the upstream chip business; Through strategic cooperation with core quality customers, the company quickly entered the new energy vehicle supply chain; Using the capital operation platform advantages of listed companies and financial advantages of group companies, actively seek high-quality targets, promote extension expansion, improve capacity scale and market share, and optimize the company industrial chain layout.
Aim for the cutting edge and grab the high ground. Li Cheng said that in the field of third-generation semiconductor, China Star Power will build high-reliability third-generation semiconductor power devices and modules based on its own industrial experience and technological innovation advantages. The company has successfully launched three major product lines in the third generation semiconductor field, providing a diversified semiconductor closed test business. Among them, the company in silicon carbide products aimed at power devices, the layout of pile net storage direction; In the aspect of gallium nitride products, mainly relying on LED downstream applications, layout of intelligent power management IC direction.
China Star Power will play the LED vertical industry chain resource integration advantages, from LED chips, LED light source devices to application modules and display modules, to provide customers with one-stop solutions. Li Cheng said that at present, the company has a complete series of automotive LED products, and has successfully entered the supply chain of a number of automobile enterprises, and is actively cooperating with international well-known automobile enterprises to carry out relevant product verification. In the future, China Star Electronics will focus on the goal of stronger, better and bigger LED packaging industry, specialized, refined and deep intelligent display, smart wear, intelligent control module and other emerging industries, focus on strengthening layout adjustment, improve core competitiveness, and strive to become a world-class LED packaging technology innovation leader