Led screen enterprises to improve their competitiveness of the three magic weapon
The current led display industry development, experienced a few years many times shuffle, fell a lot of business, but there are many companies emerged, the battlefield fell a group of soldiers and a number of top, showing geometric Grow up and pack up. And the quality of the industry is good and bad, mixed with the snake, a variety of non-general competition this one after another. In particular, the price war has been heavy weight of the rules of the enterprise headache, even because of persisting and struggling. Today, a new round of quality to speak of high-level quality war has been started, so many companies in these two rounds of war a bit overwhelmed, how to choose the right?
First of all, reliable product quality is the primary condition for the survival of enterprises. Durable is also the Chinese consumer market has been pursued, which is led by the quality. As parents age, an electrical appliances can be used for decades, more than their age is still a long time. Just do not know why, more and more social development, technology more and more development, but the quality of the product can not have the original durable. However, with the improvement of living standards, consumers can dominate the ability of more and more products for more emphasis on the use of comfort and quality. Which led to the enterprise in the production process quality first, to inferior and excellent, rather than simply compression costs, shoddy and the formation of price advantage.
The quality of the product is the brand's life, the soul of the brand, the quality of the product is destined to be eliminated by the market, despite the low price and get a brief victory, but in the industry, the development is not short-lived, And ultimately can stand firm is based on the quality of the brand on the market.
Second, inexpensive is the key to sustainable development of enterprises. Price war as a market economy in a very effective means of competition, my hand is no good or bad, in the course of development of the industry in some specific period of price war and even played an important role, but also eliminated some of the production capacity, Brand and other strength behind the screen enterprises, purification market competition environment. Quality war is also the same in the quality of competition, can form a good environment for the corporate brand, national brand has a fundamental role in boosting, and perhaps even in the world of the forest in the crowd. If the two together, may be able to produce more than two of the development effect. In the premise of quality and price decline, so that more LED display can blossom everywhere, to create a more exciting, cool "as" sector. LED display industry in this area is not a new industry, but we should do this line bigger and stronger we have a long way to go.
Again, is the enterprise to have innovation, research and development strength. Take the business of differentiation, segmentation. Some people do profiled screen, some people do COB, some people do glass transparent screen, as well as corporate creative creative display areas, although these niche market is relatively small, but their profits are very impressive, once the volume bigger or the market expansion , Will immediately attract the attention of capital. Kang Shuo show over the years has always insisted on creative display for the enterprise development of the main business, they also brought to the industry a myriad of great artistic value of the display of works of art, although the total marketing is not as big as large enterprises, but its project profits Very industry impact is still quite good, many companies competing to learn to imitate.
The first half of the small distance led display products continue to upgrade, point spacing to achieve a comprehensive breakthrough in innovation, LED display business performance consistent with the previous year, the small gap LED screen industry ushered in the development of the industry from the first half of the report has been completely We can see that most of the excellent; fear, "along the way" to promote the country, the second half or more manufacturers to invest in overseas markets, the whole market is still very worth the wait. Led display manufacturers want to get manufacturers development, and ultimately need to break through the "homogenization", which is the key to winning. Better than peers, better than peers, can only go farther.