LED display overseas market, the three major mainstream products
Today, China's LED display products have been widely recognized by international customers, whether it is high-end market, or low-end market, as long as there is a demand for LED display, you can see China LED display of the figure. With more and more LED display business to go out, China's LED display business has entered a new stage of global market competition. While the domestic LED display business so much like to flock overseas, is bound to China's LED industry have a significant impact on the development.
Made in China LED display accounted for 80% of the global market share, which is a so that our LED display practitioners are proud of the figures. Behind this figure, in addition to our native is a very large single market, its share in overseas is also quite large. With the rapid development of domestic LED display industry, coupled with the domestic competition has become the red sea market environment, more and more display companies began to look to the international market, and participate in the game to the overseas market. Many domestic enterprises have turned their attention to overseas markets. Therefore, the current overseas market competition is also very intense, and the domestic market is almost no big difference. The current overseas market has been formed to small spacing, outdoor leasing, the traditional advertising market as the representative of the three major battlefield.
First, the traditional advertising market is still strong
With the technological progress of the process, LED display to the various market segments is an irreversible trend, but in some special areas, the traditional LED display market still has a strong vitality, the market performed well.
On the current LED display market, despite the small gap, the rental market occupies a large part of the overseas market share, but one can not ignore the fact that the LED display in the traditional advertising market still occupy a larger market share. For example, the traditional outdoor market, even in the domestic market share continued to fall, but in Southeast Asia, Africa and other markets, still have a broad space for development. Even Europe and the United States and other countries with high demand for display, the traditional advertising market also occupies a very important position.
Second, a small gap continued heavy volume
Domestic LED display market as a result of small-pitch LED display began to erupt, led the city commercial display application system rapid growth, LED display application industry has become a new growth point. Relevant statistics show that 2016 small-size LED consumption will reach 29 billion particles, 2021 small-footprint LED consumption will reach 1,898 billion particles, the annual compound growth rate of up to 46%, the output value is expected from 2016 300 million Growth to 2021 US $ 800 million, the annual compound growth rate of up to 21%. At present, both from the technology and after several years of development, small-distance LED display market, the industry chain matures, the market access threshold gradually reduced. Over the past few years, many enterprises have invested in small-distance LED display R & D and production, the point spacing is also shrinking, point spacing can be done P0.7. However, P1.0 below, limited by the cost of mass production, mostly in the laboratory products exist, the current domestic P1.2, P1.6 gradually become the mainstream market, overseas markets, especially in Europe and the United States market to P1. 6 mainly. Overseas market, small market spacing, we from the first quarter of this year, the sales of various enterprises, but also glimpse it.
Third, the rental market is booming
The rental market can be one of the most active areas of the LED display market. In recent years, China's LED display leasing market is developing rapidly, especially in the 2008 Beijing Olympic Games presented after the LED scroll, LED rental display market is ushered in the rapid development for many years, the size of the leasing market continues to expand, the main Applications from large-scale theatrical performances, major sports events gradually extended to high-end meetings, large-scale exhibitions and other commercial markets. Moreover, with the small gap outbreak, the rental market is expanding to more areas.
Lease market outlook immeasurable, the only field of dance to calculate the global LED stage market this year has reached 740 million US dollars, an increase of 14%. It is expected that the growth rate will slow slightly in the next few years, but will remain positive. By 2020, the scale is expected to increase to $ 1 billion.
Foreign markets, such as Europe and the United States and other developed economies, LED rental screen main customers for some large end users, such as leasing companies, film companies.
It should be noted that the current small gap in the rental market application is still in the trial stage, P3.9 will still be the mainstream market in the next few years, P3 below the rental screen in the local market has a certain market. On the whole, the small distance rental screen will be the key product of the rental market in the next 3-5 years. The future development of the leasing market will depend mainly on the technical maturity and cost control of the small pitch products.
To be sure, with the improvement of the display requirements, small distance into the rental market is also the trend, its development prospects are more optimistic, the industry forecast, the future global small-distance rental market size may reach 10 billion output value.
At the same time, with more and more display companies have the strength to the international market, the future of the international market will be further expanded, the application will be more and more widely. All in all, LED display companies to participate in a wide range of global competition, the Chinese LED display and even the entire LED industry development, will certainly play a huge role in promoting.