With the LED display manufacturing industry development, led the overall profit will gradually decline. First, with the maturity and progress of technology, general technology spread more widely, the homogenization between industries continue to deepen; Second, the industry's production capacity, the market supply trend to the buyer. These two reasons with the recent price increases have been raw materials, to the enterprise has brought great pressure to survive, so that some companies have to tend to puerile marketing strategy. The shadow of the price war has always been shrouded in the head of the enterprise, profits can not be very good protection.
In such an environment, companies must be hard to think about, to find the opportunity to break through, in the hardships and crises to find a broken pupa out of the line of life. The current led display by narrowing the distance to improve the display of the way is close to the end, and there are micro LED technology in the side of the eye, to move forward is a difficult and more risky choice. As a result, some companies choose to reduce costs by scale production to increase profits, while some companies choose to provide overall solutions and cross-domain integration to achieve higher profits. Have a broader strategic depth in order to enable LED display providers to obtain higher returns, led the display screen is embedded in the entire project design, rather than the display as a single product to sell. In the industry, this part-time solution has a lot of business, and more and more. It can be argued that most companies have realized that selling the overall solution is far more profitable than selling a single product, and that the time has come to upgrade the provider of the overall solution.
The overall solution trends and its high yield in the LED creative screen can be the most reflected. In the early creative display, the enterprise as long as the customer's request to make such a display on it, which the design, layout, and so do not need LED display project to intervene. In today, most of the creative display of the program are from the LED display works of the hands. Projectors to bid for a project, first of all in the site survey, according to the building's content, elements of creative display design, made the initial design program to bid. After obtaining the project, the project owner will be responsible for the construction, including the display, shape, control system, content and so on. This project is very impressive profits, compared with a single display is even more different, the display of the profits in the proportion of the project is also very small, it is more like the show through the mouth to compete for a project. The project is really valuable is the solution, the real money is the solution, the display is just a primer.
There are many cases of winning high-margin projects with the overall solution, which is common in transportation systems. After the rise of the small pitch display, its high-definition, unlimited size, no seams and other characteristics quickly become the darling of the major command system. In many display manufacturers, you can see they provide is not a display of goods, but a set of display solutions. Solutions involving wide, small to cable, large to outdoor monitoring equipment, readily available. Such as the overall program provider is a separate display of the display manufacturers can not compete with, and its profits are cloud mud of the other. This overall solution not only makes the enterprise have great competitiveness, can get more projects, more lucrative profits, but also through the project joint industry upstream and downstream, and even can develop cross-sector allies. Such as a monitoring equipment provider to obtain a project, the project needs to display, as a perennial cooperation in the display of partners, of course, have priority, which expanded the way enterprises access to the project, but also indirectly improve the overall competitiveness of enterprises.
Cross-domain integration is an important development direction of LED display industry, led display as the core to build a project design to the latter part of the maintenance and operation of industrial clusters, display manufacturers generally do not sell the display as the main means of profit. Such as the industry in depth to the field of sports Lehman shares, is the display for the bridgehead business scope of the expansion. The display is not only a window of display, but also a cross-domain integration window. In the cross-domain integration, although the display in the realization of the display can not be replaced, but in profit, the same is only a small part. The display is an important part of the stage digital choreography, even at the core, but its profit in the entire project is also shrinking. Display stage project from the previous display, to the later to provide a complete set of display solutions, and now to include the stage performance and other content development, the display has changed from the core of the enterprise into a part of the core. Stage production, lighting sound, display the results have become part of the business to consider business. Jingdong founder Liu Qiangdong said that a sugar cane in a section is very short, and you can not all over, to eat more, you can not just stare at a section. Cross-field fusion to eat more, eat more.
From the history to see the status quo, led display industry unknowingly realized the upgrade, and upgrade the scale and direction more and more clear. A led display as the core, radiation involved in a variety of supporting facilities, the new pattern is more and more obvious. Industry integration is not limited to the display itself, but began to integrate into the project, to the design, construction, display, maintenance and related projects, supporting a high degree of integration into the facilities. Which is the design of the industry to upgrade the main direction of the competition between enterprises will be reflected in this area, the overall program design, cross-domain integration will also be achieved in this link.
As we all know, 2016 can be described as a small pitch products popular year, informal screen enterprises or small and medium-sized enterprises are in the aggressive small-pitch products, but after entering 2017, the market situation has been very clear - small pitch products become increasingly big brands Screen enterprises of the "patent", especially the basic high-end market has been big brand screen enterprises share, and the small and medium-sized screen at most in a number of small-scale segment to play their own expertise, which also limits their difficult to point to a small pitch Big market "cake".