China's "going out" strategy to implement, to promote more and more enterprises to go out, but the Chinese enterprises to go out is not smooth sailing. Because of the lack of independent brand and technology of our country, the starting point is low and the experience is few, there is still a big gap with the world-class multinational enterprises, which seriously restricts the development of enterprises in overseas markets. Although China's LED display business, with a perfect industrial chain advantages, relying on industrial clusters to form a scale effect, so that China's LED display famous around the world, but a well-known fact is that China's LED display industry in the upstream chip field , In the core technology, there is still lack.
China's LED display enterprises have to go out at the same time, also faced with a series of risks, the situation is also more complex, including the local political and economic situation is stable, laws and regulations and regulatory measures have changed and the company's overseas business management, after-sales service In place and so on. But also the political environment of the relevant countries and regions, the level of economic prosperity and purchasing power, trade policy, trade barriers and industry standards and other factors change, the company exists overseas marketing plan can not be effectively implemented, the relevant investment can not achieve the expected return risk.
The main questions are summarized as follows:
1. intellectual property protection awareness is weak
2. trade barriers
3. blindly expand overseas markets
4. marketing management capacity is insufficient
5. the price war problem
6. exchange rate risk
7. After-sales service issues