The current LED display market competition is fierce, the major LED display enterprise market strategic positioning of the success of the failure will directly determine the competitiveness of enterprises and survival, LED screen business how to sell their own products?
The same time as
1, advertising
A wealth of case projects have a dedicated professional brand planning team or company for its publicity, including from the network to the industry website or related books and magazines, from the show to the relevant media system planning promotion. Do some of the relatively large impact of the LED screen project, which from the public opinion caused us to only big product positioning, and then to enhance the company's high-end brands.
2, public relations rally
The favorable progress of the relevant policies, coupled with the investigation and study of government personnel, which can be influential media positive publicity.
Own brand extension, some companies do with the LED display before the product, as seen in the market is good, they use their own strong brand advantage extended to the industry.
Early establishment of the regional advantages, especially in the early years of the industry has just started in the foreign market quickly established brand awareness, and now return to the local market, the competitiveness is also more powerful.
At present, more peer companies rely on the business staff of the powerful push, the company's brand, positioning, products through a project, general open to the country. There are some companies only focus on a certain type of product, such as only indoor three-in-one full color led display, to occupy the refined market.
High-end LED display is generally no agents, no channels, but it is undeniable that they will set up an office in the local, responsible for assisting local projectors to finalize the project and the project post-maintenance work.
Low-end to go the channel, the current situation is the national net, each set a little, but because the shop is too open, and now a little bit of confusion, FALSIFYING or speculation phenomenon occurred. The use of the strategy is low-cost enticing, brand penetration; through the low price to attract the attention of all over, and then play the industry word game. From the market point of view, their influence and market share is good, I think it should be a peer company's role model. LED screen market bigger, of course, the greater the competition, how to maintain their own advantages in the competition unbeaten, need to look at their own company's product positioning and industry status, do not blindly, we must clear the direction.