LED big screen industry electricity business must solve the three major problems
The annual double 11 online shopping carnival is approaching, the manufacturers have done a good job early to prepare, in the double 11 on a hard fishing on a pen. However, this holiday, the LED display business, but flies some desolate, not much LED display business, really care about this online carnival shopping section.
why? Do LED companies do not want to profit? No, in fact, LED companies have long been looking at the "network channel" this tree coveted, but why not eat the fruit of the tree short. Because in this industry, the electricity business channel for the LED industry is not mature, although there are many Internet marketers are willing to provide online shopping platform to LED business sales screen, but few consumers are willing to pay ah! Although a small number of LED display with the expertise of buyers early adopters, but also the successful completion of the independent purchase screen screen huge project, so that LED companies took a small step, but this did not reflect the good Effect, online shopping LED display this project has not become relatively convenient, so people still keen to go to the manufacturers to see the screen to buy screen. In fact, this is like a "evolution", the current LED display business is like a group of undeveloped giraffe, neck or short, it is difficult to eat the fruit of the tree, can not change the living environment, only to continue to change Their own, so that their neck longer, evolution of the neck of the giraffe, in their own development in this era can survive, the entire LED industry groups can survive. As for how to evolve, this requires a difficult but unavoidable process:
Standardization and standardization
Although the current LED display industry is to the standardization and standardization of the direction of development, but with other electricity industry compared to a far cry from the industry. LED display in order to really do as household appliances into the daily life of the family, but also need to operate as simple as the TV, remote control press a plug, basically there is no complicated problem exists. But the LED display is not only complicated operation, maintenance works are also very troublesome, involving accessories and parameters are very many, the lack of a very professional shopping guide.
After-sales service and installation
After-sales service has been LED display industry is a major tumor, the regional impact is particularly serious. If you buy a display, the use of some problems can not be resolved during their own, manufacturers either flew around for you to repair, or "trouble" you lift the whole display to the courier company. Unless in various regions set up a special after-sales service point, but this cost can not help even higher. Installation works is also a big problem, unless the buyer has a very strong installation of professional, or simply can not install, even if the exploration out of the installation of the door, the installation will cause a serious security risks, so in the end, or manufacturers Provide on-site installation services.
Transport
LED display is a complex structure, bumps vulnerable products, we all know, today's logistics company even how cautious, the case of busy logistics or can not take care of the object one by one. If you run into some of the more "brute force" of the logistics company that even worse, the display in the transport process has been damaged, naturally have to return to the manufacturers, resulting in freight loss does not say, have to accept the product high Of the maintenance fee, a trip down all white busy, and is simply "lost customers and soldiers off."
So, in this "double eleven" upcoming commercial activities, LED companies can choose to take the line of the product line to promote and sell, but also work together to promote industry standardization, improve product quality to reduce the after-sales problem , To improve after-sales service quality and convenience, to train more professional installation of personnel, pay attention to logistics management, so that the LED display industry to power business channel development problems one by one break, I believe the LED display industry, the road will be more and more business far.