In order to adjust the export strategy, we must deepen the brand consciousness, strengthen the product quality management, pay attention to the changes of the international market and make timely adjustment to the international competitiveness of the LED display enterprises. Especially now, the fluctuation of RMB exchange rate has some influence on the operation of the company. This and the future substantial revaluation of the renminbi may also bring adverse factors to enterprises, which will weaken the business results, seriously affect the company's operating performance and profits. To sum up, we strengthen self-construction, optimize the internal management structure, improve production quality, strict brand strategic view, so that China LED display companies to go better and farther.