In recent years, with the led display market continued to saturation, market competition, profits continue to be compressed, to seek profit margins, manufacturers began to turn to explore high-margin application market, all kinds of emerging applications homeopathy and health. Among them, due to custom products can be efficient use of the scene, a better embodiment of customer tastes, and thus quickly became the new darling of LED people.
It is necessary to control the initiative in order to better seek a foothold in the new market, but the "custom" requirements because of the different circumstances, small quantities, more varieties are screen enterprises into the "custom" must cross Threshold, relative to the "standardized" quantitative production, the customization is the product of high-end areas, can enter the field must be the industry leader.
In this era of keen to show self-personality, special customized products and services can be more quickly win the market pro-Lai, different forms of led display, with a vivid, rich, dazzling and diverse, intelligent display, and then Coupled with a very eye-catching shape, is the major customer preferences is not difficult to understand.
From a certain point of view, a product of good and bad, into and defeated, is mixed with many factors associated with this type of private custom led display, can highlight the different people's style taste, causing more people Of the resonance, which has a strong vitality and development prospects. Obviously, "custom heat" is not hot for a while so simple, follow-up, customization as a new trend, most likely to occupy the entire LED industry, high-end market.
The era of customization, screen enterprises must strive to meet the diverse requirements of customers, which also on the screen enterprise R & D, production, marketing, business management, after-sales service and so put forward higher requirements, screen enterprises need to constantly update and improve The entire operating system chain, in order to better adapt to the service market.
On the surface, LED custom screen and the general display of the biggest difference is the shape and size, it may be spherical, cylindrical, may also like books, scrolls and other unexpected shape. In addition to the shape of choice, its size and size also has strict rules, not the slightest deviation. In general, it depends on the scene, not a mold out, so can not be copied.
In fact, in taking into account the appearance of the product at the same time, rationality is deeply rooted in the customer's brain, it runs through the led (in turn, the choice of the screen is derived from the appearance of the LED screen, Display manufacturing chain of all aspects - including custom modeling, in many cases are not emotional decision. Fully consider the special scenes when the screen is running, special purpose, including a certain "specific function" of the custom LED chip, the details of processing to ensure that the splicing surface neat, to achieve different display of the packaging, stitching technology, To meet the individual needs of the customer control system and different from the competitors to buy experience, after-sales service, and so on ... ....
Customized products, due to more customer needs, customer satisfaction for the led display manufacturers will be relatively improved; in terms of profits, "high-end custom" led display project price is considerable, more profit margins. It can be said that customization as a direction for the development of LED industry, not only can meet the market demand, enterprises can also profit in the process of taking advantage of the promotion of the brand, enhance the corporate brand, enhance the competitiveness of enterprises.
From a long-term perspective, the customization boom also contributed to the industry to take the initiative to pursue better products and promote the overall development of the industry. All in all, customization has become a trend, will inject new blood into the LED market, which is a test for all enterprises, but also the opportunity to enhance the strength.